New Trends of Intelligent E-Marketing and Consumer Buying Behaviour: A Study of Selected Universities in Osun State
ABSTRACT Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happenin...
The Forensic Accountants' Skills and Ethics on Fraud Prevention in the Nigerian Public Sector
The study investigates the required skills and ethics of the forensic accountant in preventing fraudulent practices in the Nigerian public sector. The primary source of data was utilized for data collection. Using the simple random sampling (SRS), a total of 300 questionnaires were administered; 163 were retrieved. The data obtained was analyzed using SmartPLS - for measurement and structural model. One of the major findings revealed that skills requirement was significant predator of fraud p...
Capability Requirements on Fraud Prevention in the Nigerian Public Sector: The Perception of Professional Accountant
The objective of the study is to investigate the knowledge, skills, and ethics from the perception of Professional Accountant on fraud prevention in the Nigerian public sector. The primary data was collected from a Professional Accountant in the Office of Accountant General and Auditor General for the Federation in Nigeria through a self-administered questionnaire. Five hundred questionnaires were distributed, out of which 312 were retrieved from respondents. This study employed the Statistic...
The Rhetoric of CSR and Brand Equity in an Era of COVID-19 Pandemic: A Structural Equation Modellig Framework
The paralysis of the world business activities is of no cause other than the manifestation of coronavirus pandemic. Its consequences on businesses have pulled a lot of attention from both scholars and practitioners. Thereby, organisations have further realized that engagements in CSR philanthropic gestures are part of measures to enhance brand equity by generating the right brand knowledge structures with the appropriate consumers thus enhancing value-endowed pedigree to products. However, se...
The Use of Financial Distress and Financial Structure Ability as a Determinant of Financial Manipulations Level among Public Listed Companies in Malaysia
Financial manipulations are growing exponentially due to the dynamic complexities of businesses. This influenced a huge number of jobs and fund losses and renowned worldwide corporate scandals right from Health South and Freddie Mac, WorldCom, Cendant Corp and Tyco Scandals in 2002, Enron Scandal and Waste Management Scandal among others. However, if not detected early, and prevented, it could lead to a gradual loss of investor’s confidence. Therefore, this study examines the influence ...
Forensic accountant skills and ethics on fraud prevention in the Nigerian public sector
Abstract The study investigates the required skills and ethics of the forensic accountant in preventing fraudulent practices in the Nigerian public sector. The primary source of data was utilized for data collection. Using the simple random sampling (SRS), a total of 300 questionnaires were administered; 163 were retrieved. The data obtained was analyzed using SmartPLS - for measurement and structural model. One of the major findings revealed that skills requirement was significant predator ...