MASS COMMUNICATION PROJECTABSTRACT
This study examined
Effect of Mass Media on Yoruba Culture and Tradition. The study was guided by
four objectives specifically to find out the level
of exposure to “Yoruba Ye Mi” programme among Ibadan residents, to examine
their perception of the programme in the promotion of Yoruba culture and
tradition, to find out the influence of the programme in the understanding of
Yoruba cultural and traditional practices among the residents of Ibada...