MASS COMMUNICATION PROJECT ABSTRACT This study examined Effect of Mass Media on Yoruba Culture and Tradition. The study was guided by four objectives specifically to find out the level of exposure to “Yoruba Ye Mi” programme among Ibadan residents, to examine their perception of the programme in the promotion of Yoruba culture and tradition, to find out the influence of the programme in the understanding of Yoruba cultural and traditional practices among the residents of Ibadan and t...
