Poultry Business Plan

Poultry Business Plan


A poultry business plan is a business plan that describes a poultry business - its objectives, strategies, financial forecasts, goals and plans to achieve them.

This poultry business plan documents the planning, feasibility studies and analysis you need before starting a poultry business.

Considering the various challenges a poultry business may face, from economic to environmental, this business plan was written to help the intending business owner plan better.

The poultry business plan contains marketing analysis/survey, environmental analysis and threats to the business. It also has strategy and implementation section. The business plan for a poultry farm also contains 3 year financial projections

Table of Content


1.0 Executive Summary

1.1 Company Benefits

1.2 Business Objectives

1.3 Vision

1.4 Mission

1.5 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Location and facilities

2.3 Start-Up Summary

Table: Start-up Funding

3.0 Service Description

3.1 Future Services

4.0 Market Analysis

4.0.1 Market Summary

4.0.2 Market Map

4.0.3 Market Demography

4.0.4 Marketing Plan

4.1 Target Market

4.2 Industry Analysis

4.3 Challenges Facing Livestock Farming

4.4 SWOT Analysis

4.4.1 Strengths

4.4.2 Weakness

4.4.3 Opportunities

4.4.4 Threats

4.5 External Environmental Analysis

4.6 Marketing Strategy

4.7 Publicity and Advertising Strategy

4.8 Sales Forecast21

4.9 Sustainability and Expansion Strategy

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

5.2 Competition and Buying Patterns

5.2.1 Main Competitors

6.0 Management Summary

6.1 Management Team

6.2 Personnel Plan

Table: Payroll Year 1

Table: Payroll Year 1-3

7.0 Financial Plan

7.1 Breakeven Analysis

7.2 Projected Profit and Loss

7.3 Projected Cash Flow

7.4 Projected Balance Sheet

Frequently Asked Questions

People have been raising poultry birds for a long time as a way to raise additional income or produce food for themselves. Here are some frequently asked questions about starting a poultry farming business. 

What is poultry farming?

Poultry farming means raising poultry birds for commercial purposes or to provide food for oneself.

Is poultry business profitable?

Poultry farming can be profitable given the right conditions. People consume poultry meat everywhere. The investment required may not be very high and one can make decent ROI given the right conditions.

What is the best egg laying chicken?

The Rhode Island Red is generally popular for its high egg production and is usually used for commercial egg production in Nigeria and other parts of Africa. 

Nigerian Indigenous Chicken: This is a breed of chicken that is native to Nigeria and is well adapted to the local climate and environment. They are often raised for meat and egg production.

Broiler: This is not a specific breed, but rather a type of chicken that is raised for meat production and is popular in Nigeria

The Plymouth Rock breed is also popular for its egg and meat production. 

What are dual purpose birds?

These are birds/chicken that are reared for both egg and meat production purposes. 

How long does chicken live?

Most hens generally live for between 3 - 7 years, some may live for up to 10 years. 

How long are chickens raised before slaughtering?

Generally broiler chickens are slaughtered after 8 - 12 weeks of age. During this period they produce fresh, tender meat.

Apart from commercial feed, what else can chicken eat?

Chickens also eat worms, seeds, fruits, grains, vegetables, wheat, oats, barley etc. They also eat human food such as bread, potato, spinach, carrot etc.

How much food do chicken need to eat each day?

This can vary but most chicken will need to eat between 90 and 130 grams per day. 

How much do I need to start a poultry farm business?

The amount required to start a poultry business will vary and depend on various factors including how big or small you intend to start. The poultry business plan will help give an idea of what is required and the various costs.

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Resources, A. (2024). Poultry Business Plan. Afribary. Retrieved from https://afribary.com/templates/poultry-business-plan

MLA 8th

Resources, Africana "Poultry Business Plan" Afribary. Afribary, 18 Mar. 2024, https://afribary.com/templates/poultry-business-plan. Accessed 26 May. 2024.


Resources, Africana . "Poultry Business Plan". Afribary, Afribary, 18 Mar. 2024. Web. 26 May. 2024. < https://afribary.com/templates/poultry-business-plan >.


Resources, Africana . "Poultry Business Plan" Afribary (2024). Accessed May 26, 2024. https://afribary.com/templates/poultry-business-plan

Document Details
Field: Plans & Proposals Type: Template 32 PAGES (14481 WORDS) (docx)