A Study On The Personal Factors Influencing Nigerian Consumer Buying Behavior

ABSTRACT

As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in Nigeria which comprised of three subfactors; Age, Occupation, Economic status as the independent variable which when satisfied would lead to understanding consumer buying behavior. the objective of the research is to Study the personal factors influencing consumer buying behavior specifically in purchasing products and to provide insight into understanding the extent to which personal factors influence consumer buying behavior. Relevant literature(s) were also used to establish opinions and supporting works of several researches to the importance of the research. primary data were collected through the use of structured questionnaires and data was analyzed using statistical package for social science (SPSS). Other tools like frequencies, bar-charts and percentages were used to analyze data. the results and findings as shown in the paper solved my research questions completely, and accurately. the result showed that Age, economic status, the combination of both and occupation and economic status had higher influence in consumer buying behavior The specific aim of this research is to show the sellers what personal factors influence buyers choice of goods, and this should make them know exactly what strategy to follow, to satisfy consumers buying their product. The research was not a particularly easy research, because if had a lot of stressful work of handing out questioners while trying to explain vividly to each person how they should follow up in answering the questioners to make the research more and more accurate.