Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

Application of Brand Communications to Improve Profitability in Polaris Bank Limited

Brand communications, the promotion element of the marketing mix is a critical step towards brand awareness creation and value communication which would elicit positive consumer behaviors towards a brand. Integrated Marketing Communications (IMC) as a marketing strategy entails combining promotional tools in a single, coherent and consistent message. It heightens the strategic and tactical power of branding. This study was an analysis of how effective implementation of IMC strategy cou...

The Effect of Exchange Rate and Interest Rate Volatilities on Stock Prices: Further Empirical Evidence from Ghana

Studies have proven that volatilities in the rates of exchange and interest influence the performance of institutions and the values of their shares. This study investigates empirically the effect of exchange rate and interest rate volatilities on stock prices of f inancial institutions listed on the Ghana Stock Exchange using monthly data spanning the period January 2000 to October 2016. The generalized autoregressive conditional heteroskedastic (GARCH) model is employed for the analysis. Th...

Activism and Nigerian Partisan Politics

One of the factors that necessitates political stability in Nigeria today is the presence and contributions of the critics, through the virtual and available mediums, where they serve turn to be the mouthpiece for the people, checkmating the activities of the government at various levels. Critics as bethought in this paper, involve analysts, media, professional bodies, practitioners, academics and such like. These critics are chiefly seen to be the frontiers of a better society with regard to...

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITABILITY INDUSTRY IN NIGERIA

There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that the establishment of a good relationship with clients is the mainstay of having loyal customers that bring much business than non-loyal cust...

A NOTE ON THE PROBLEMS AND SUBORDINATION OF WOMEN IN URHOBO LAND:UNFOLDING OF THE WORDS THAT CARRY TRUTH .

This paper aims at discussing the difficulty of women in the Urhobo area of Delta State. It condemn all traditional practice that are not in line with current stage of development as obselete. It firmly acertian that if all theories put on ground by Marx and Engel are well use , the world would be a better place for women.

FRAUD IN NIGERIAN COMMERCIAL BANKS, A COMPARATIVE ANALYSIS OF SOME SELECTED NIGERIAN BANKS

ABSTRACTThe role of commercial banks in the growth and development of a nation’seconomy cannot be understated. Since commercial banks operations are vitalfor   economic   advancement,   factors   that   impair   its   operations   will   have   anegative effect on economic development. Hence, it is important to know thesefactors. Fraud is one of the major causes of problems that face the comm...

CAUSES, EFFECTS AND SOLUTIONS TO DISTRESS IN BANKING SECTOR IN NIGERIA A REVIEW OF THE ROLE OF NIGERIA DEPOSIT INSURANCE CORPORATION (NDIC)

ABSTRACTThe   main   write   up   of   this   project   is   to   identify   the   causes,   effects   andsolutions to the problem of distress in banking sector of Nigeria economy. The chapter one deals with the introduction which talks about how bankfailure that is inability of a bank to meet its obligations to its customers, ownersand the   economy&nbsp...

EFFECT OF ARTIFICIAL INTELLIGENCE ON LABOUR MARKET STRUCTURE IN NIGERIA.

Artificial intelligence (AI) is a relatively new threat to traditional labour market as it is known today. This paper examines the effect of Artificial intelligence use by firms on the Nigerian labour Market. The study obtains data from Workers from across Nigeria as sample, the survey was carried out using Google forms which removed transportation cost to different part of the Nation gathering 140 respondents. The study applied both quantitative analyses by tabular analysis and qualitative a...

APPLICATION OF COMPUTERIZED RECORD KEEPING AND THE GROWTH OF INFORMAL SECTOR IN KEBBI STATE

ABSTRACTThe role played by computer is the existence growth and efficient operation of modern firm is numerous. Thus, this research was geared towards examining the impact of computerization on the accounting system of banks with a particular reference to Fidelity Bank Nigeria Plc. Baring this in mind, efforts were made to find out how and in what terms computerization has been able to improve the operations of Banks. The research has identified some problem associated with the ris...

IMPACT OF NIGERIAN TAXATION TO THE ECONOMIC GROWTH AND DEVELOPMENT OF NIGERIA (A Case Study of Kebbi State)

TABLE OF CONTENTTitle Page        -           -           -           -           -           -           -          ...

EFFECT OF GLOBAL FINANCIAL CRISIS ON DVELOPING ECONOMY IN NIGERIA

ABSTRACTThis research work on global financial crisis on Developing Economy in Nigeria from 2009- 2017. Secondary data was obtained from the World Bank, the Central Bank of Nigeria and the IMF World Economic. The economic indicators examined in this research are: unemployment rate, inflation rate, interest rate, non-performing loans, foreign direct investment, foreign exchange reserve, real GDP growth rate, and exchange rate. The regression analysis was conducted to examine the effect ...

An Assessment of the Impact of Economic Recession on Financial Performance of Banks in Nigeria

TABLE OF CONTENTSCHAPTER ONE1.0       Introduction1.1       Background of Study1.2       Statement of the Problem1.3       Research Question 1.4     Objective of the Study1.5       Significant of the Study1.6      Scope of the Study     1.7      Definition of Term...

AN ASSESSMENT OF PERSONAL INCOME TAX AMONG SMALL SCALE BUSINESSES FOR REVENUE GENERATION IN KEBBI STATE

LIST OF TABLESTable 4.1 Age group of respondents -        -        -        -        -        -        23Table 4.2 Gender of respondents      -        -        -     ...

ASSESSMENT OF THE EFFECT OF ECONOMIC RECESSION ON FINANCIAL PERFORMANCE OF BANKS IN NIGERIA

ABSTRACTThis research work captioned “Assessment of the effect of economic recession on financial performance of banks in Nigeria” was orchestrated with an innate intent to divulge the intriguing, traumatic issues and economic woes that have hitherto accosted the financial performance of banks in Nigeria as a result of the economic recession. Using six Banks including Guarantee Trust Bank, Zenith Bank, Union Bank, First Bank, UBA, and Access Bank Plc. Birnin Kebbi as sample area fo...

IMPACT OF FRAUD DETECTION AND CONTROL MECHANISM ON BANK PERFORMANCE IN NIGERIA

LIST OF TABLESTable: 4.2.1  Gender of respondents   -           -           -           -           -           -           -         &...


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