An Analysis of Board Effectiveness in a Non-Profit Organisation: A Case Study of the National Social Marketing Programme

ABSTRACT

This study focused on the analysis of board effectiveness in a non-profit organization.

The aim of the study was to find out factors that influence the effectiveness of boards; in

particular to examine the relationship between board inputs, processes, structures and

board effectiveness. The secondary objectives were to determine the factors that

influence board effectiveness at NaSoMa; to evaluate the impact of weak board

effectiveness at NaSoMa and to come up with strategies that will improve board

effectiveness at NaSoMa.

The research adopted a mixed method approach which utilizes both qualitative and

quantitative approach. It is descriptive in nature and exploratory. The research is rooted

on positivist philosophy. Data analysis was done in two stages. The first analysis

involved cross tabulations of the collected data. The second part involved computation of

the data into SPSS software package in order to examine the degree of association

between the independent variables and between them and overall effectiveness using One

Way Anova. Frequencies were generated and interpreted through use of figures and

tables. Empirical evidence was conducted through the Cronbach’s Alpha at coefficient of

0.70. to determine reliability statistics. The Cronbach`s Alpha was good at coefficient

value of .736, which means that the research instrument used in this research was valid

and reliable at 74%.

The major findings of this study are that NaSoMa board is significantly too small. The

absence of board committees’ weakens the board effectiveness. The result shows that

NaSoMa board of directors does not have formal sub-committees. It also emerged that

the board and management provide strategic direction the organization. The results

showed that communication between the board, management and stakeholders is very

good. The results show that the board maintains good relationship with management. The

board and management are capable of monitoring organizational performance and taking

An Analysis of Board Effectiveness in a Non-Profit Organisation: A Case Study For NaSoMa

action when required. It also emerged that the board supports and advises management on

strategic issues.

It is recommended that the board should improve on accountability. NaSoMa should

increase its board size if it is to make any sense. NaSoMa should introduce board

committees in order to make the board function effectively.