The study is an analysis of the content of political party television advertisements
preceding the 2012 general elections. The study, among others, aimed to find out
which of the two major political parties, the ruling NDC and the opposition NPP,
relied on negative advertising to achieve their aims. It also sought to find out which
issues the two parties focused on. The study was anchored in the functional theory
of political campaign discourse. A content analysis of seventy-one television
advertisements was conducted. The study found that the NPP relied more on
negative advertising whereas the NDC relied more on acclaims. It also found that
both parties focused their advertisements on the issues rather than focus on their
candidates. A recommendation this study makes is that a trend analysis of political
advertisements from the 1992 elections to date should be conducted to give an idea
of how political campaign advertisements have evolved over the years.
Edu, F (2021). An Examination of Television Political Advertising Before The 2012 Presidential Elections. Afribary.com: Retrieved April 16, 2021, from https://afribary.com/works/an-examination-of-television-political-advertising-before-the-2012-presidential-elections
Frontiers, Edu. "An Examination of Television Political Advertising Before The 2012 Presidential Elections" Afribary.com. Afribary.com, 08 Apr. 2021, https://afribary.com/works/an-examination-of-television-political-advertising-before-the-2012-presidential-elections . Accessed 16 Apr. 2021.
Frontiers, Edu. "An Examination of Television Political Advertising Before The 2012 Presidential Elections". Afribary.com, Afribary.com, 08 Apr. 2021. Web. 16 Apr. 2021. < https://afribary.com/works/an-examination-of-television-political-advertising-before-the-2012-presidential-elections >.
Frontiers, Edu. "An Examination of Television Political Advertising Before The 2012 Presidential Elections" Afribary.com (2021). Accessed April 16, 2021. https://afribary.com/works/an-examination-of-television-political-advertising-before-the-2012-presidential-elections