“An investigation of the pricing system at The Victoria Falls Hotel

ABSTRACT

Pricing of hotel rooms is a key player in the tourism industry as it has a bearing on the nature of

the hotel’s client mix and occupancy levels. The researcher noticed an unbalanced client mix and

heavy debtors age analysis which led to a research being carried out on the pricing system at the

Victoria Falls Hotel. Literature from other scholars was reviewed mainly pertaining to the

different approaches to pricing, pricing strategies for a hotel, controls over pricing policy

implementation and guidelines over pricing policy implementation. Literature on different

scholars’ opinion on the best pricing strategy for a hotel was also reviewed. The researcher

adopted stratified random sampling under a descriptive research design in conducting her field

research. Questionnaires were administered and selected people were interviewed in order to

obtain data on pricing of the hotel’s rooms. The collected data was presented in the form of

graphs and tables which is presented in detail in chapter 4. In depth analysis of the data collected

was carried out and the researcher came up with the major research findings and

recommendations for improvements on the major research findings.