Brand Management in Brewery Industry in Nigeria (A Case Study of Breweries Industry in Nigeria)

GENERAL INTRODUCTION

1.1     Historical Background

1.2     Statement of the Problem

1.3     Objective of the Study

1.4     Scope of the Study

1.5     Limitation of Hypothesis

1.6     Statement of the Hypothesis

1.7     Definition of Important Terms

CHAPTER TWO

2.0     REVIEW OF RELATED LITERATURE

CHAPTER THREE

3.0     RESEARCH METHODOLOGY

3.1     Research Design

3.2     Sources of Data

3.3     Data collection Instrument

3.4     Research population and sample size

3.5     Sampling procedure employed

3.6     Method of data analysis

CHAPTER FOUR

4.0     PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE

5.0     SUMMARY OF FINDINGS

5.1     Recommendations

5.2     Conclusion

References

APPENDIX

PROPOSAL

Brand management in brewery industry in Nigeria, The importance of brand management in brewery industry can not be over- emphasized because of the role it play in maintained and sustainability of the organization and the industry at large. The function should not be left in the hand of an inexperience manager/ personnel because of the of vital role it play to the success of the organization. In order to make this research work more understandable the research study will be divided into five chapters. Chapter one of the project will be based on general introduction, historical background, statement of probl4em, objective of the study, scope of the study, limitation and constraint, and the emphasis on literature review. Chapter two use this research work lay emphasize on literature review, chapter three will deal with research methodology research design, sources of data, data collection instrument research population and method of data analysis. Chapter four will cover data presentation and analysis. And finally, chapter five of this research work will highlight summary of findings conclusion and recommendations and reference.