INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENTS IN PUBLIC AND PRIVATE UNIVERSITIES

ABSTRACT

The purpose of this study is to investigate the influence of observational learning approach in developing entrepreneurial key competencies among business education student in public and private universities in Edo south senatorial district. The objectives of this study were to determine the influence of observational learning approach in developing creativity skill among business education student, the influence of observational learning approach in developing innovative capabilities among business education student, the influence of observational learning approach in developing risk-taking skill among business education student and to determine the influence of observational learning approach in developing managerial capabilities among business education. Consequently, 557 questionnaires were distributed to Business education undergraduate students from the University of Benin (UNIBEN), and Benson Idahosa University (BIU), Benin City. The study employed a descriptive survey design, The Mean () and Standard Deviation (SD) and percentage (%) was used for the analysis of data. It was found out that There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing creative skill, There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing innovative capabilities, There is a significant different between the responses of Accounting and OTM education student regarding the influence of observational approach in developing risk-taking. The study recommends that Teaching of entrepreneurship education should be made compulsory at all levels of the entire education system (pre-school, primary school, secondary school, tertiary institutions, and universities. Also, Entrepreneurship programs should be highly participatory and should encourage short term accomplishment. Thus should allow students to be involved in entrepreneurship projects up to completion stage.

 TABLE OF CONTENT

Title page        .           .           .           .           .           .           .           .           .           .                       i

Declaration                                                                                                                                          ii

Certification    .           .           .           .           .           .           .           .           .           .                       iii

Dedication      .           .           .           .           .           .           .           .           .           .                       iv

Acknowledgement      .           .           .           .           .           .           .           .                                   v

Table of Content         .           .           .           .           .           .           .           .           .                       vi

List of Tables                                                                                                                                      vii

List of Figures                                                                                                                                     viii

Abstract          .           .           .           .           .           .           .           .           .           .                       ix

CHAPTER ONE:  INTRODUCTION

Background of the study        .           .           .           .           .           .           .           .                       1

Statement of the problem                   .           .           .           .           .           .           .                       5

Purpose of the study   .           .           .           .           .           .           .           .                                   5

Research questions      .           .           .           .           .           .           .           .           .                       6

Hypothesis      .           .           .           .           .           .           .           .           .           .                       6

Significance of the study        .           .           .           .           .           .           .           .                       7

The scope of study      .           .           .           .           .           .           .           .           .                       8

CHAPTER TWO: LITERATURE REVIEW

Conceptual framework                                                                                                                       9

Observational learning Theory                                                                                                            9

Concept of Creativity                                                                                                                         13

Concept of Innovation                                                                                                                        16

Concept of Risk-Taking                                                                                                                      17

Theoretical Framework of the Study                                                                                                  25

Social Learning Theory                                                                                                                       25

Empirical Review                                                                                                                                28

Summary of literature Review                                                                                                            31

CHAPTER THREE: METHODOLOGY

Research design                                                                                                                                  33

Population of the Study                                                                                                                      33

Sample Size and Sampling Technique                                                                                                33

Instrument for Data Collection                                                                                                           34

Validity of the instrument                                                                                                                  34

Reliability of the instrument                                                                                                               35

Method for Data Collection                                                                                                               35

Method of Data Analysis                                                                                                                   35

CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA

Presentation of results                                                                                                                         37

Analysis of research questions                                                                                                            38

Summary of Findings                                                                                                                                     46

Discussion of Findings                                                                                                                       46

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

Summary                                                                                                                                             49

Conclusion                                                                                                                                          50

Contribution to knowledge                                                                                                                 51

Recommendations                                                                                                                              51

Suggestion for Further Studies                                                                                                           52

References                                                                                                                                          53

APPENDIX A: QUESTIONNAIRE                                                                                                            56

APPENDIX B: RELIABILITY RESULT                                                                                        59