In today's highly competitive environment business needs to better understand their customers their customers who are the most profitable, and how to best retain those customers. This understanding through important channels which one is CRM. CRM helps companies make sense of customer needs and helps the companies manage these relationships more intelligently and help predict the future. Such knowledge provides a crucial competitive differentiation for companies to gain market share and reduce operational cost with retaining their customers.
NYAMBURA, K (2021). Consumer Relationship Management And Longterm Survival Of A Firm: A Case Study Of Chania Flour Mills Thika- Kenya. Afribary. Retrieved from https://afribary.com/works/consumer-relationship-management-and-longterm-survival-of-a-firm-a-case-study-of-chania-flour-mills-thika-kenya
NYAMBURA, KARANJA "Consumer Relationship Management And Longterm Survival Of A Firm: A Case Study Of Chania Flour Mills Thika- Kenya" Afribary. Afribary, 10 Jun. 2021, https://afribary.com/works/consumer-relationship-management-and-longterm-survival-of-a-firm-a-case-study-of-chania-flour-mills-thika-kenya. Accessed 19 Apr. 2024.
NYAMBURA, KARANJA . "Consumer Relationship Management And Longterm Survival Of A Firm: A Case Study Of Chania Flour Mills Thika- Kenya". Afribary, Afribary, 10 Jun. 2021. Web. 19 Apr. 2024. < https://afribary.com/works/consumer-relationship-management-and-longterm-survival-of-a-firm-a-case-study-of-chania-flour-mills-thika-kenya >.
NYAMBURA, KARANJA . "Consumer Relationship Management And Longterm Survival Of A Firm: A Case Study Of Chania Flour Mills Thika- Kenya" Afribary (2021). Accessed April 19, 2024. https://afribary.com/works/consumer-relationship-management-and-longterm-survival-of-a-firm-a-case-study-of-chania-flour-mills-thika-kenya