Cultural Globilisation And Its Implications on The Africans Woman Hair; The Case of Ghana

ABSTRACT

Many studies exist on globalisation and the impact it has had on the cultures of the world. Cultural globalisation, which is an offshoot of globalisation has heavily influenced world cultures including the kind of hair choices black women make. These studies are, however, mainly on black women in the Diaspora. Very little literature exists on Ghanaian women and how globalisation has affected their hair choices. Using mainly primary sources and complimented by secondary data, this study sought to investigate the current upsurge in natural hairdos by Ghanaian women and what the motivating factors for hair choices by Ghanaian women are, despite the force of globalisation. The data gathered revealed that though globalisation has eroded African cultures, it has also essentially spurred on the natural hair trend in Ghana. The study further found that Ghana currently has a very vibrant indigenous natural hair market as a result of women becoming aware of the dangers of relaxed hair. The study offered recommendations such as the utilisation of image as a powerful tool to promote the acceptance of kinky hair in Ghana.