Discourse Analysis on the Captions of Online Selling Product

This study focused on unearthing and illuminating the analysis on the captions. It includes the feature use in captioning in an online product as well as the phenomenological aspect of discourse and captions perceived in online selling site through internet.

             Hence, this study centralized in providing discourse analysis on the captions in online products. Moreover, this study attempted to analyze the captions use in online selling products specifically in Facebook.

            This study utilized the phenomenological approach as a means of getting rich information about the firsthand experiences of the informants and participants involved in the study. These individuals were online sellers, proficient and well-experienced in utilizing Facebook.

            Moreover, this study intended to develop and gather vital and deep information through inductive and qualitative methods; such as interviews, discussions, and participant observations from the perspective of the research. This study served as a more relevant reference of the captions as perceived in the locality of Kapalong, particularly in Maniki.

             In addition to such, it also highlighted the analysis of captions of the said language, also known as discourse analysis which involves analyzing the language beyond the sentence pertinent to the perceived phenomena.

             Thus, the study aimed at giving comprehensive emphasis on context with data and information about the captions in selling online product and its discourse.