Distribution Channels and Supply Chain Management in Coca-cola Company in Mogadishu-somalia

ABSTRACT Distribution channel plays a key role within the context of supply chain, to ensunng that customers get their products at the right place and at the right time. This study was intended to examine the relationship between distribution channels and supply chain management with specific objectives of 1) To assess the relationship between outsourcing and supply chain management 2)To examine the relationship between distribution centers and supply chain management 3)To find out the relationship between warehousing and supply chain management. The study employed descriptive research design and researcher used structured questionnaire. A research population of 225 was identified and a sample size of 144 respondents was selected using the Slovene’s formula. In selecting the respondents the researcher used the simple random sampling technique. The study found that using a bivariate Pearson linear conelation analysis that outsourcing and supply chain management of Coca-Cola Company, Mogadishu, Somalia has a weak positive relationship with R of 0.365. Distribution centers and supply chain management have also a strong positive relationship with R of 0.62 8. The study also found that warehousing and supply chain management of Coca-Cola company in Mogadishu Somalia, has also strong positive relationship with R of 0.756. The researcher recommended that Coca-Cola company must consider outsourcing as an important factor on their supply chain, they also take into account that distribution center plays an important role in their supply chain and the company must aware that warehousing contributes the wellbeing of their supply chain management. The study concluded and found that there is a relationship between distribution channels and supply chain management of Coca-Cola Company in Mogadishu- Somali.

 TABLE OF CONTENTS

DECLARATION

APPROVAL

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ii

ACKNOWLEDGEMENTS iV

DEDICATION iv

TABLE OF CONTENTS Vi

LIST OF TABLES X

LIST OF FIGURES X~

LIST OF ACRONYMS Xii

CHAPTER ONE 1

INTRODUCTION 1

1.0 Introduction 1

1.1 Background of the Stuçly 1

1.1.1 Historical Perspective 1

1.1.2 Theoretical Perspective 3

1.1.3 Conceptual Perspective 5

1 .1.3 Contextual Perspective

1.2 Problem Statement 6

1.3 Purpose of the study 6

1.4 Objectives of the study 6

1.5 Research Questions 6

1.6 Hypothesis 6

1.7 Scope of the study 6

1.7.1 Cpntent Scope 6

1.7.2 Geographical scope 7

vi

1.7.3TimeScope

1.74 Theoretical scope

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7

1.8 Significance of the study

CHAPTER TWO 8

LITREATURE REVIEW 8

2.0 Introduction 8

2.1.1 Theoretical Review 8

2.2 Conceptual framework 10

2.3 Review of Related Literature 10

2.3.1 Distribution channels 10

2.3.2 Outsourcing 12

2.3.3 Distribution channels 12

2.3.4 Warehousing 13

2.3.3 Supply chain management 14

2.3.1 Transportation 15

2.3.1 Service quality 16

2.6 Empirical review 18

2.5 literature review Gaps 20

CHAPTER THREE 21

METHODOLOGY 21

3.0 Introduction 21

3.1 Research design 21

3.2 Study Population 21

3.3 Sample Size 21

3.4 Sampling techniques 22

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3.5 Sources of data .22

3.5.1 Primary Data 22

3.6 Data Collection methods 23

3.6.1 Questionnaire 23

3.7.0 Validity and Reliability of the instrument 23

3.7.1 Validity 23

3.7.2 Reliability of the study 24

3.8 Data collection procedure 25

3.9 Data analysis 25

3.10 Ethical Considerations 25

3.11 Limitations of the study 26

Chapter four 27

DATA PRESENTATION, ANALYSIS AND DISCUSION OF THE FINDING 27

4.0 Introduction 27

4. lDemographics of respondents 27

4.2 Descriptive analysis of independents variable 30

4.2.1 Descriptive analysis of outsourcing 31

4.2.2 Descriptive analysis of distribution center 34

4.2.3 Descriptive analysis of warehousing 36

4.3Descriptive analysis of dependent variable 39

4.4 Relationship between dependent and independent variables 43

4.4.1 Outsourcing and supply chain management 43

4.4.2 Hypothesis one testing 44

4,4.3 Distribution centers and supply chain management 45

4.4.4 Hypothesis two testing .46

4.4.3 Warehousing and supply chain management 46

4.4.4 Hypothesis three test 47

CHAPTER FIVE 48

SUMMARY OF THE FINDINGS AND RECOMMENDATION OF THE STUDY 48

5.0 Introduction 48

5.1 Summary of the findings 48

5.1.1 Relationship between outsourcing and supply chain 48

5.1.2 Relationship between distribution centers and supply chain 48

5.1.3 Relationship between warehousing and supply chain 49

5.2 Recommendations

5.3 Further researches 50

References 52

Appendix i: Research Questionnaire 56

Appendixii:researchbudget 60

Appendix iii: research time frame 61