ABSTRACT
This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE: Introduction 1
1.1 Ownership 1
1.2 Statement of problems of the study 3
1.3 Aim and objectives of the study 4
1.4 Significance of the study 5
1.5 Scope of the study 6
1.6 Limitations and constraints to the study 6
CHAPTER TWO: Literature Review 8
2.1 The concept of retailing 8
2.2 Types of retail outlets 9
2.3 Retail pricing 14
2.4 Challenges of retailing activities 14
2.5 Design and layout in retail store 16
CHAPTER THREE: Research methodology 21
3.1 Research Design 21
3.2 Data Presentation and analysis techniques 24
3.3 Sampling procedures 26
3.4 Definition of population 27
CHAPTER FOUR: Data Presentation and analysis
summary conclusion and recommendation 30
4.1 Brief history of case study 30
4.2 Data presentation and analysis 32
4.3 Summary 41
4.4 Conclusion 42
4.5 Recommendation 46
References
Rahmat, A (2022). Evaluation of Retailing Activities in a Business Organization. (A Case Study of Jmk, Ilorin). Afribary. Retrieved from https://afribary.com/works/evaluation-of-retailing-activities-in-a-business-organization-a-case-study-of-jmk-ilorin
Rahmat, Adisa "Evaluation of Retailing Activities in a Business Organization. (A Case Study of Jmk, Ilorin)" Afribary. Afribary, 07 Jan. 2022, https://afribary.com/works/evaluation-of-retailing-activities-in-a-business-organization-a-case-study-of-jmk-ilorin. Accessed 15 Oct. 2024.
Rahmat, Adisa . "Evaluation of Retailing Activities in a Business Organization. (A Case Study of Jmk, Ilorin)". Afribary, Afribary, 07 Jan. 2022. Web. 15 Oct. 2024. < https://afribary.com/works/evaluation-of-retailing-activities-in-a-business-organization-a-case-study-of-jmk-ilorin >.
Rahmat, Adisa . "Evaluation of Retailing Activities in a Business Organization. (A Case Study of Jmk, Ilorin)" Afribary (2022). Accessed October 15, 2024. https://afribary.com/works/evaluation-of-retailing-activities-in-a-business-organization-a-case-study-of-jmk-ilorin