Event Planning Business Plan

Utibe Events Ltd. is an all-round event planning specialist that intends to bring about a new event planning strategy to events in Nigeria by combining high class event strategies and going the extra mile to using cutting edge event planning software. Utibe Events Ltd. will be based at 124, Egbeda Road, Egbeda, Lagos, The company will handle all aspect of event planning such as wedding planning, children’s party, sports tournaments / competitions, annual general meetings (AGM), to corporate events, trade fairs and exhibitions, end of year party, party rental services, event planning trainings and event planning consulting and advisory services.

We are aware that to run an all – round event planning outfit can be demanding which is why we are well trained and equipped to perform excellently well. Utibe Events Ltd. is focused on our client’s wishes and work towards giving great results at an affordable fee that won’t put a dent on our client’s pocket.

We will offer a standard and professional event planning services to all to our individual clients, and corporate clients at local, state, national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contact us to organize their event.

We are sure to always give our client’s the best results as their best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in a wide variety of event planning.

Utibe Events Ltd. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the event planning line of business in the whole of Nigeria, and also to be amongst the top 20 event planning companies in Africa within the first 10 years of operations.

Our growth plan might look tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Lagos is the right place to launch our event planning business before spreading to other parts of the country and Africa as a whole.

Table of Content

Table of Content3

1.0 Executive Summary5

1.1 Vision5

1.2 Mission5

1.3 Mandate6

1.4 Core Values6

1.4 Keys to Success6

2.0 Organization Summary6

2.1 Organization Ownership6

2.2 Location and facilities7

2.3 Start-up Summary*7

Table: Start-up Funding7

3.0 Services8

3.1 Competitive Comparison8

3.2 Future Services9

4.0 Economic Analysis Summary9

4.1 Target Audience Segment Strategy9

4.2 Audience Segmentation10

4.3 Challenges10

4.3.1 The Way Forward10

4.3.2 Main Competitors’11

4.4 SWOT Analysis11

4.4.1 Strengths11

4.4.2 Weaknesses11

4.4.3 Opportunities12

4.4.    Threats12

5.0 Strategy and Implementation Summary12

5.1 Value Proposition13

5.2 Competitive Edge13

5.3 Empowerment Strategy13

5.4 Sales Forecast*13

Table: Sales Forecast14

6.0 Management Summary*14

6.1 Organizational Structure15

6.2 Management Team15

6.3 Personnel Plan15

7.0 Financial Plan16

7.1 Breakeven Analysis16

7.2 Projected Profit and Loss16

Projected Cash flow Startment – Year two19

Projected Cashflow Statement -  Year Three19

7.4 Projected Balance Sheet20