Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the firm. The organization first studies the environment in which it is operating and specially the opportunities and threats in these environments. The purpose of this research is to examine the impact of marketing activities on the banking sector. (A case study of United Bank for Africa Plc, Ilorin Oja-Oba).
The project is divided into five chapters; chapter one had to the introduction of the study background of the study background of the study statement of problem, scope of the study, significance of the study limitation and constraints, definition of related terms and concepts and plan of the study. Which chapter two, the researcher review: literature review, roles of marketing in Banking sector functions of marketing, important need of marketing in banking system and marketing and it features and chapter three research method design, method of data collection, sampling method and size method data analysis, historical background of organization. Chapter four data analysis and interpretation and summary of find. Chapter five consists of summary, conclusion, recommendation, references to Appendix.
TABLE OF CONTENT
1.0 Background of the study
1.1 Introduction of the study
1.2 Statement of problem
1.3 Objectives of Study
1.4 Scope of the Study
1.5 Significance of the Study
1.6 Limitation and Constraints
1.7 Definition of Related Terms and Concepts
1.8 Plan of the Study
2.0 Literature Review
2.1 Roles of Marketing in Banking Sector
2.2 The Function of Marketing in Banking Sector
2.3 Marketing Concept in Banking System
2.4 Importance and Needs of Marketing in Banking Sector
2.5 Marketing and its features
3.1 Research Methodology
3.2 Research Design
3.3 Research of Data Collection
3.4 Sampling method
3.5 Sampling size
3.6 Method of Data Analysis
3.7 Historical Background of Organization
4.1 Data Analysis and Interpretation
4.2 Data Analysis
4.3 Summary of Findings
OMOWUMI, A (2021). Examine the Impact of Marketing Activities on the Banking Sector (A Case Study of United Bank for Africa Plc, Ilorin). Afribary. Retrieved from https://afribary.com/works/examine-the-impact-of-marketing-activities-on-the-banking-sector-a-case-study-of-united-bank-for-africa-plc-ilorin-2
OMOWUMI, AJADI "Examine the Impact of Marketing Activities on the Banking Sector (A Case Study of United Bank for Africa Plc, Ilorin)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/examine-the-impact-of-marketing-activities-on-the-banking-sector-a-case-study-of-united-bank-for-africa-plc-ilorin-2. Accessed 09 Aug. 2022.
OMOWUMI, AJADI . "Examine the Impact of Marketing Activities on the Banking Sector (A Case Study of United Bank for Africa Plc, Ilorin)". Afribary, Afribary, 22 Dec. 2021. Web. 09 Aug. 2022. < https://afribary.com/works/examine-the-impact-of-marketing-activities-on-the-banking-sector-a-case-study-of-united-bank-for-africa-plc-ilorin-2 >.
OMOWUMI, AJADI . "Examine the Impact of Marketing Activities on the Banking Sector (A Case Study of United Bank for Africa Plc, Ilorin)" Afribary (2021). Accessed August 09, 2022. https://afribary.com/works/examine-the-impact-of-marketing-activities-on-the-banking-sector-a-case-study-of-united-bank-for-africa-plc-ilorin-2