ABSTRACT This study investigates the relationship that exists between Beauty Magazine Consumption and beauty choice of consumers. Specifically, the intent of the study is to determine whether consumption of beauty magazine has an impact on beauty choice among CMD students. The study adopted survey research design and data were collected through administered questionnaire. Data analysis was conducted using SPSS version 20 and the results were presented in tables in frequency and percentage. T...
ABSTRACT This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to be truth in advertising. The theoretical framework for this study uses past experiences and advertising exposures as the key elements for evaluation. The sample size for this study were 200 respondents from the A...
ABSTRACT This study was conducted to find out why people watch animations more than others such as Hollywood, Bollywood or Nollywood movies. In finding out the total number of people registered spring 2018, the registrar of the school was conducted to get a concise and factual number of students registered. In addition, based on the response from the registrar, the total number of 976 undergraduate and 75 graduate students was provided which gives a sum of 1051 students. In addition, based o...
ABSTRACT The issue of role and portrayal of women in media and videos has been an issue and constantly advocated for change by feminist film theorist. The stereotype of women by the kind of role they play and how they are portrayed tends to be negative and demeaning, this problem is global, from Hollywood, to Bollywood, Nollywood and Kannywood. The situation in Nollywood is characterized by gender disparity in the portrayal of women. The study employed the Qualitative survey research design....
ABSTRACT The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Nigerian presidential election. The study sought to gauge how much AUN students know about APC’s use of the social media in the 2015 Nigerian presidential election. The study is anchored on two relevant theories: Media Dependency and Agenda-Setting theories. The researcher used survey method,with questionnaire as the instrument for data collection. The data gather...
ABSTRACT This research aims to understand the role of aesthetics in the production of electronic newsletters. In this study, AUN’s weekly newsletter (AUNthisWEEK) was put under the microscope in an attempt to examine the effect some of its design features have on readers. Users are known to patronize that which the find appealing to any of their senses. The persistent use of familiar design features is likely to bore readers and gradually diminish their numbers. To prevent this, multimedia...
ABSTRACT The notion that art reflects reality is an ideology set upon works of art to influence the perception of the audience to decode the message as it is or in a way that relates to the message the artist intends to pass across. As a result of this notion, the message or massages tend to influence the audience psychologically altering the way they think, how they behave, and also the perception to which they perceive reality. Over the years, with the evolution of new mediums whereas thes...
ABSTRACT This proposal is to conduct a research on the impact of the restructuring in the communications department of the American University of Nigeria (AUN). There is a need to understand to what extent the changes have affected the employees in the departments of Events and Ceremonies, Public affairs, university relations. By using communication theories, the impact of the change in communications to the employees, and graduating seniors will be assessed. . This change in organisational ...