Marketing & Sales

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Marketing & Sales Research Papers/Topics

RICE MARKET PERFORMANCE AND SUPPLY BY SMALLHOLDER FARMERS IN GURAFERDA DISTRICT, SOUTHWESTERN ETHIOPIA

Abstract: Rice is among the most important cereals grown in different parts of Ethiopia as food crop. The country is characterized with immense potentials for growing the crop. This study was aimed at analyzing rice market performance and supply by smallholder farmers in Guraferda District, Southwestern Ethiopia. Primary and secondary data were used for the study. The data were collected from 120 rice producer farmers selected through three stage sampling technique and 35 traders selected pu...

Sentiment analysis of social media data using Supervised learning and Ekman’s basic emotions theory

Abstract: Social media has emerged as an effective source to investigate people’s opinions in the context of a variety of topics and situations, including crime. Crime solving can be a difficult task hence requiring human intelligence together with experience. Crime data is usually big and full of noise; hence manual analysis of this data is tedious and sometimes impossible to do. Data mining techniques such as Sentiment Analysis can help in analysing such big data. In Sentiment Analysis, ...

The Attitude and Behavioral Intentions of Muslim Fast Food Customers in a Southern African Market Environment

Abstract: Through the lens of social exchange theory and the theory of reasoned action, this study examines the influence of halal marketing and halal certification on the attitude of Muslim fast-food customers. The study further explores the influence of attitude on the behavioural intentions of these consumers in an emerging African market environment. Data was collected from 306 Muslim fast-food customers using self-administered questionnaires. The study found that the attitude of Muslim ...