Green Consumers theory

Green Consumers theory , “states that Supply requirements of a market is a reflection perceived by different suppliers differently”.

Types of Supply Response as per requirements:

1.      Alternative : Better product than those which are available.

2.      Twin brothers : Identical products to the same as available in market to cover the gap and to serve a large population of consumers which cannot be covered by a single supplier.

3.      Substitute : Cheaper or economical versions of the current product.

4.      Exceptionals : Products which provide a better value compared to their competitors.

5.      Freshers : New products whose market is yet to be developed and nurtured to make them mature demands.