Green Consumers theory

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Green Consumers theory , “states that Supply requirements of a market is a reflection perceived by different suppliers differently”.

Types of Supply Response as per requirements:

1.      Alternative : Better product than those which are available.

2.      Twin brothers : Identical products to the same as available in market to cover the gap and to serve a large population of consumers which cannot be covered by a single supplier.

3.      Substitute : Cheaper or economical versions of the current product.

4.      Exceptionals : Products which provide a better value compared to their competitors.

5.      Freshers : New products whose market is yet to be developed and nurtured to make them mature demands.

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Kumar, S. (2021). Green Consumers theory. Afribary. Retrieved from

MLA 8th

Kumar, Saurav "Green Consumers theory" Afribary. Afribary, 25 Jan. 2021, Accessed 30 Mar. 2023.


Kumar, Saurav . "Green Consumers theory". Afribary, Afribary, 25 Jan. 2021. Web. 30 Mar. 2023. < >.


Kumar, Saurav . "Green Consumers theory" Afribary (2021). Accessed March 30, 2023.