ABSTRACT
The purpose of this study is to investigate the influence of observational learning approach in developing entrepreneurial key competencies among business education student in public and private universities in Edo south senatorial district. The objectives of this study were to determine the influence of observational learning approach in developing creativity skill among business education student, the influence of observational learning approach in developing innovative capabilities among business education student, the influence of observational learning approach in developing risk-taking skill among business education student and to determine the influence of observational learning approach in developing managerial capabilities among business education. Consequently, 557 questionnaires were distributed to Business education undergraduate students from the University of Benin (UNIBEN), and Benson Idahosa University (BIU), Benin City. The study employed a descriptive survey design, The Mean () and Standard Deviation (SD) and percentage (%) was used for the analysis of data. It was found out that There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing creative skill, There is a significant difference between the responses of male and female students of business education regarding the influence of observational approach in developing innovative capabilities, There is a significant different between the responses of Accounting and OTM education student regarding the influence of observational approach in developing risk-taking. The study recommends that Teaching of entrepreneurship education should be made compulsory at all levels of the entire education system (pre-school, primary school, secondary school, tertiary institutions, and universities. Also, Entrepreneurship programs should be highly participatory and should encourage short term accomplishment. Thus should allow students to be involved in entrepreneurship projects up to completion stage.
TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
Background of the study . . . . . . . . 1
Statement of the problem . . . . . . . 5
Purpose of the study . . . . . . . . 5
Research questions . . . . . . . . . 6
Hypothesis . . . . . . . . . . 6
Significance of the study . . . . . . . . 7
The scope of study . . . . . . . . . 8
CHAPTER TWO: LITERATURE REVIEW
Conceptual framework 9
Observational learning Theory 9
Concept of Creativity 13
Concept of Innovation 16
Concept of Risk-Taking 17
Theoretical Framework of the Study 25
Social Learning Theory 25
Empirical Review 28
Summary of literature Review 31
CHAPTER THREE: METHODOLOGY
Research design 33
Population of the Study 33
Sample Size and Sampling Technique 33
Instrument for Data Collection 34
Validity of the instrument 34
Reliability of the instrument 35
Method for Data Collection 35
Method of Data Analysis 35
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
Presentation of results 37
Analysis of research questions 38
Summary of Findings 46
Discussion of Findings 46
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
Summary 49
Conclusion 50
Contribution to knowledge 51
Recommendations 51
Suggestion for Further Studies 52
References 53
APPENDIX A: QUESTIONNAIRE 56
APPENDIX B: RELIABILITY RESULT 59
Femi Ordain, A. & Izenose, J. (2019). INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENT IN PUBLIC AND PRIVATE UNIVERSITIES IN EDO SOUTH SENATORIAL DISTRIC. Afribary. Retrieved from https://afribary.com/works/influence-of-observational-learning-approach-in-developing-entrepreneurial-key-competencies-among-business-education-student-in-public-and-private-universities-in-edo-south-senatorial-distric
Femi Ordain, Aliu, and Joshua Izenose "INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENT IN PUBLIC AND PRIVATE UNIVERSITIES IN EDO SOUTH SENATORIAL DISTRIC" Afribary. Afribary, 29 Jun. 2019, https://afribary.com/works/influence-of-observational-learning-approach-in-developing-entrepreneurial-key-competencies-among-business-education-student-in-public-and-private-universities-in-edo-south-senatorial-distric. Accessed 27 Jul. 2025.
Femi Ordain, Aliu, and Joshua Izenose . "INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENT IN PUBLIC AND PRIVATE UNIVERSITIES IN EDO SOUTH SENATORIAL DISTRIC". Afribary, Afribary, 29 Jun. 2019. Web. 27 Jul. 2025. < https://afribary.com/works/influence-of-observational-learning-approach-in-developing-entrepreneurial-key-competencies-among-business-education-student-in-public-and-private-universities-in-edo-south-senatorial-distric >.
Femi Ordain, Aliu and Joshua Izenose . "INFLUENCE OF OBSERVATIONAL LEARNING APPROACH IN DEVELOPING ENTREPRENEURIAL KEY COMPETENCIES AMONG BUSINESS EDUCATION STUDENT IN PUBLIC AND PRIVATE UNIVERSITIES IN EDO SOUTH SENATORIAL DISTRIC" Afribary (2019). Accessed July 27, 2025. https://afribary.com/works/influence-of-observational-learning-approach-in-developing-entrepreneurial-key-competencies-among-business-education-student-in-public-and-private-universities-in-edo-south-senatorial-distric