ABSTRACT
The aim of this study was to determine Sunyani residents' perceptions of Sky
FM and Radio BAR news bulletins. Specifically, it was to determine which of the radio
stations' news bulletins listeners perceived as more credible. The measures of
credibility used were objectivity, fairness and balance. The study also sought to find
out whether factors such as style of news presentation, importance of news and a
listener's gender influenced credibility and preference of the news bulletins of the two
radio stations.
A combination of research methods, a survey, focus group discussions and
individual in-depth interviews was used to obtain in-depth information that answered
the questions posed in the study. While the survey measured the spread of views, the
focus group discussions and individual in-depth, interviews provided data to mostly
support and occasionally challenge the survey findings.
Findings showed that Sunyani residents perceived both stations' news bulletins
as credible. Sky FM news bulletins were, however, perceived as more objective, fair
and balanced while on the whole Radio BAR news bulletins were perceived as more
credible or believable. Analysis also revealed that objectivity, fairness and balance
were not major issues listeners considered in judging the credibility of the news
bulletins of the radio stations. They rather found the style of news presentation a more
important issue to consider in judging the credibility of the news bulletins.
AMA, V (2021). Issues Of Credibility In Radio News: Sunyani Residents' Perception Of Sky Fm And Radio Bar News BUlletins. Afribary. Retrieved from https://afribary.com/works/issues-of-credibility-in-radio-news-sunyani-residents-perception-of-sky-fm-and-radio-bar-news-bulletins
AMA, VICTORIA "Issues Of Credibility In Radio News: Sunyani Residents' Perception Of Sky Fm And Radio Bar News BUlletins" Afribary. Afribary, 19 Apr. 2021, https://afribary.com/works/issues-of-credibility-in-radio-news-sunyani-residents-perception-of-sky-fm-and-radio-bar-news-bulletins. Accessed 21 Nov. 2024.
AMA, VICTORIA . "Issues Of Credibility In Radio News: Sunyani Residents' Perception Of Sky Fm And Radio Bar News BUlletins". Afribary, Afribary, 19 Apr. 2021. Web. 21 Nov. 2024. < https://afribary.com/works/issues-of-credibility-in-radio-news-sunyani-residents-perception-of-sky-fm-and-radio-bar-news-bulletins >.
AMA, VICTORIA . "Issues Of Credibility In Radio News: Sunyani Residents' Perception Of Sky Fm And Radio Bar News BUlletins" Afribary (2021). Accessed November 21, 2024. https://afribary.com/works/issues-of-credibility-in-radio-news-sunyani-residents-perception-of-sky-fm-and-radio-bar-news-bulletins