MAC 425- Public Relations in Mass Communications


Public Relation Practice is a fourth-year course designed to teach the students the strategic approaches to public relations practice. It is important to first understand public relations concepts before delving into the practice. This beginning unit therefore will expose the students to brief conceptual overview of the meaning and essence of public relations. The motive is to refresh your minds on public relations principles before commencing on in-depth discuss on public relations practice. 2.0 OBJECTIVES At the end of this unit, you should be able to: · define public relations · explain issues arising from the definitions of public relations. 3.0 MAIN CONTENT 3.1 Meaning of Public Relations According to Nwosu (1996), there are more than 600 standard and acceptable definitions of public relations in the world. This implies that there are several other definitions of public relations that are not MAC 425 MODULE 5 101 considered ‘standard and acceptable’. Be they ‘standard and acceptable or not, the fact remains that the striving to have as much as 1,000 definitions of public relations with many more emerging definitions clearly shows how important the profession is to the practitioners, researchers and scholars.

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Frontiers, E. (2022). MAC 425- Public Relations in Mass Communications. Afribary. Retrieved from

MLA 8th

Frontiers, Edu "MAC 425- Public Relations in Mass Communications" Afribary. Afribary, 01 Jul. 2022, Accessed 14 Jul. 2024.


Frontiers, Edu . "MAC 425- Public Relations in Mass Communications". Afribary, Afribary, 01 Jul. 2022. Web. 14 Jul. 2024. < >.


Frontiers, Edu . "MAC 425- Public Relations in Mass Communications" Afribary (2022). Accessed July 14, 2024.