Art & Humanities

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Study Materials in Art & Humanities

MAC 318- Broadcast, Commentary and Critical Writing

Main Content 3.1 Definition of Critical Writing Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production- which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration; it also implies an understanding of the standards of measurement. C. T. Winchester (Wolseley, 1973), one of the classic writers on the subject defines criticism as: “the intelligent appreciation of any work...

MAC 404- Issues in Broadcasting in Nigeria

Introduction Unlike print media which started early in Nigeria, electronic media did not start at the same period. It took several years before electronic media began to make in-road in Nigeria. This unit is aimed at brief exploration of the history and nature of electronic media in Nigeria. 2.0 OBJECTIVES At the end of this unit, you should be able to: · trace the evolution of electronic media in Nigeria · explain the growth of the industry in Nigeria. 3.0 MAIN CONTENT 3.1 History of Elect...

MAC 317- Social Media and Its Impact

Social Media Definition Social media has been analysed and investigated from a variety of disciplines and perspectives, thus generating different definitions of social media. Table 1 provides a list of the most important ones according to different disciplines. The emergence of new and social media is quite a recent phenomenon and became popularised only when the Internet became ubiquitous and accessible to consumers worldwide, giving rise to the so-called Network Society (Castells 2003). Thi...

MAC 405- Newspaper and Magazine Management

UNIT 1 MEANING AND BRIEF HISTORY OF NEWSPAPERS AND MAGAZINES CONTENTS 1.0 Introduction 2.0 Objectives 3.0 Main Content 3.1 What is a Newspaper? 3.2 What is a Magazine? 3.3 Brief History of Newspapers and Magazines in Nigeria 4.0 Conclusion 5.0 Summary 6.0 Tutor-Marked Assignment 7.0 References /Further Reading MAC 421 ADVANCED NEWSPAPER/MAGAZINE PRODUCTION 76 1.0 INTRODUCTION The media of mass communication are divided into two broad categories - print and electronic media. Newspapers and ...

MAC 415- Film Documentary

Main Content 3.1 Definition of film/motion picture Film is an art with a long-standing history. It could be defined as a record of an image upon a sensitive material called cellulose through the action of light (Kogah, 1999). It is a medium of mass communication whose main components of production technology are the camera and editing equipment; the film projector being the main reception technology, (Anunike, 2005). To Uwakwe (2010), the film comprises individual frames that when shown in ra...

MAC 419- Media Management

When people hear the term “management” many of them quickly take their minds to the big establishments such as universities like the National Open University of Nigeria; huge multi-national companies like Shell and Chevron; large commercial banks such as First Bank of Nigeria Plc., or the United Bank for Africa, big media organisations like Nigeria Television Authority and Africa Independent Television, etc. Be that as it may, the fact remains that virtually everyone engages in management...

MAC 424- International Advertising and Propaganda

2.0 OBJECTIVES At the end of this unit you should be able to: Explain the importance of global advertising 3.0 MAIN CONTENT 3.1 Importance of International Advertising There are several reasons why advertising is such an important part of many international marketers’ promotional mix. Belch and Belch (2003), identified the following key ones: First, it can be a very cost-effective method for communicating with large audiences. For example, the average 30-second spot on the four major networ...

MAC 425- Public Relations in Mass Communications

INTRODUCTION Public Relation Practice is a fourth-year course designed to teach the students the strategic approaches to public relations practice. It is important to first understand public relations concepts before delving into the practice. This beginning unit therefore will expose the students to brief conceptual overview of the meaning and essence of public relations. The motive is to refresh your minds on public relations principles before commencing on in-depth discuss on public relati...

GST 102 - Philosophy and Logic Lecture Note

Meaning of PhilosophyImportance of Studying PhilosophyMajor Branches of PhilosophyHistorical Development of Western PhilosophySome Schools/Systems in PhilosophyLogic

HISTORICAL AND DOCTRINAL BACKGROUNDS OF AFRICAN RELIGIOUS MOVEMENTS

INTRO: The religious movements covered in this research paper are:Celestial Church of Christ Cherubim and SeraphimGrail MessageChurch of Jesus Christ of Latter-day Saints (Mormonism)Jehovah’s WitnessBrotherhood of the Cross and Star

Proper Education and Mass Awareness to Curb Obesity

Obesity is a widespread problem in the U.S.A, and it affects both adults and children. Several government studies have proved that obesity is caused by physical inactivity, genes, inadequate healthy food, and the affordability of junk foods. Obesity is interrelated with individuals' social and economic class (CDCa 5). For instance, adults without higher education had the highest cases of obesity. I would argue that this is because, with low levels of education, it is hard to attain ...

ADVANCED PHOTOJOURNALISM

In journalism, stories can be reported in words and aided with pictures. In fact, the presence of a well captured photograph in any news story cannot be overemphasised, as it tends to give credibility to a news story and also hepls tell the story better than words. Action pictures can help depict the full mood of an event thereby helping to explain the situation better than words can describe. This lesson note therefore is written by the authors to give proper understanding of the course and ...

Literature Mapping: An Assessment of the Use of Information and Communication Technology in Programmes Production by Television Stations in Kaduna Metropolis

Literature Mapping: An Assessment of the Use of Information and Communication Technology in Programmes Production by Television Stations in Kaduna Metropolis

Parent Socioeconomic Status on In-School Adolescents’ Attitudes Towards Schooling Questionnaire (Pssiaasq)

 CHAPTER ONEINTRODUCTIONBackground to the Study            Parents socio-economic background has a lot of roles to play in students’ achievements as well as their attitude towards schooling. It is key to a students’ life and outside of school, is the most important influence on student learning. Socio-economic status of parents do not only affect the academic performance, but also makes it possible for children from low ba...

Padeola New Dawn Islamic Nur/Primary School Ilorin

2ND TERM EXAMINATION CLASS: SUBJECT: HOME ECONOMICSSECTION A Choose the correct answer from option A – D1.       Each hair grow from a narrow tube in the skin called hair ______ (a) follicle (b) pit (c) root (d) organ 2.       The sense organ for smelling is _____ (a) hair  (b) hand (c) eyes (d) nose 3.       One of the following is wrong (a) eye for sight (b) skin for feeling (c) nose for...


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