MEDIA AND DEMOCRACY IN KAMPALA UGANDA

ABSTRACT

The study was to establish the influence of media on democracy in Kampala. Uganda. The

objectives included to determine the influence of print media on democrac . establish the efl~’ct

of broad cast media on democracy and to establish the effect of social media on democracy in

Kampala. Uganda. The study used both qualitative and quantitati\’e research approaches. The

clam was collected from 149 respondents who responded or returned the questionnaires hack. The

study results on first objective show that print media and democracy according to adjusted R~ of

.000 show significant effect of print media on democracy. The study results reveal that broadcast

media was prevailing though in inadequate terms. the results reveal that there was a significant

effect of broadcast media on democracy. The study findings on the third objective reveal that the

R2. .001. also contends that there is some change brought by social media. The adjusted R. of -

.006, shows there is an effect brought by social media on democracy. The findings reveal that

social media does has an effect or contribute to democracy. The study base~l on the findings

concluded that as per the first research objective, print media had an effect on democracy, the

study co~nclude that there is need for a focus on improving social media amidst designing

strategy that can enhance the democracy initiatives in Kampala Uganda. The second objective

conclude that broadcast media has had an effect on democracy in Uganda, the sttidy conclude

that the mechanisms tbr assessing the state of broadcast media seem to be poor. there is a need

~ consorted efforts to improve broadcast media and also enhance the values for democracy in

Kampala. The findings on the third objective conclude that there is need for a focused mind on

the state social media as a way of enhancing democracy hence the other factors other than social

media, broadcast and print medias need to be considered in addressing the democracy issues.

The study recommends that regarding the first objective, the study recommends that democracy

programs be published in print media. There is need by peace makers to focus more on other

avenues other than print media as a way of providing peace into the country. The study

recommends that avenues of negotiations and democratic efforts of deliberations are

fundamental in explaining the prevalence of peace in the country. On the second objective, the

study recommends that avenues that support peace need to be broadcast through media plus the

mechanisms for improving the state the media in peace development be improve