ABSTRACT
This study explores the perceived impact of mass media campaigns in communicating information on HIV/AIDS prevention to in-school (ISY) and out-of-school youth (OOSY) in Oshana Region, northern Namibia. Mass media campaigns have become one of the acknowledged means for stemming the rapid spread of HIV/AIDS in Africa. Since the first case of HIV/AIDS was diagnosed in Namibia in 1986, HIV/AIDS has become the number one cause of hospitalisation and death among people of all ages and of both sexes in the country. The mass media campaign organisations disseminate information through radio, television and printed materials based on the conventional health education model. Despite the high level of knowledge on HIV/AIDS which the youth were found to have, there is little change in their lifestyle and sexual behaviours and the HIV infections have continued at a high rate in the country. It is against this background that this study was conducted in Oshana Region, northern Namibia, one of the regions with a high HIV/AIDS infection rate in the country. The study employed a survey based on the probability sampling approach, using simple random and stratified sampling methods. Data were collected using self-administered questionnaires. Key theories and models of social behavioural change served as a cornerstone of the study in explaining how knowledge, belief and understanding influence behavioural change in young people towards HIV/AIDS prevention. Data analysis was conducted using Statistical Package in Social Science (SPSS) software and analysed in a descriptive manner. The data indicate that respondents have adequate knowledge of HIV/AIDS prevention.
SHIKONGO, R (2021). Perceived Impact Of Mass Media Campaigns On HIV/AIDs Prevention Among The Youth In Oshana Region, Northern Namibia. Afribary. Retrieved from https://afribary.com/works/perceived-impact-of-mass-media-campaigns-on-hiv-aids-prevention-among-the-youth-in-oshana-region-northern-namibia
SHIKONGO, REGINA "Perceived Impact Of Mass Media Campaigns On HIV/AIDs Prevention Among The Youth In Oshana Region, Northern Namibia" Afribary. Afribary, 20 Apr. 2021, https://afribary.com/works/perceived-impact-of-mass-media-campaigns-on-hiv-aids-prevention-among-the-youth-in-oshana-region-northern-namibia. Accessed 15 Nov. 2024.
SHIKONGO, REGINA . "Perceived Impact Of Mass Media Campaigns On HIV/AIDs Prevention Among The Youth In Oshana Region, Northern Namibia". Afribary, Afribary, 20 Apr. 2021. Web. 15 Nov. 2024. < https://afribary.com/works/perceived-impact-of-mass-media-campaigns-on-hiv-aids-prevention-among-the-youth-in-oshana-region-northern-namibia >.
SHIKONGO, REGINA . "Perceived Impact Of Mass Media Campaigns On HIV/AIDs Prevention Among The Youth In Oshana Region, Northern Namibia" Afribary (2021). Accessed November 15, 2024. https://afribary.com/works/perceived-impact-of-mass-media-campaigns-on-hiv-aids-prevention-among-the-youth-in-oshana-region-northern-namibia