Public health education is a major strategy for controlling the spread of HIV. An
important component of this strategy is the effective utilization of well-designed
Behaviour Change Communication (BCC) materials. The Oyo State World Bank-assisted
HIV and AIDS programme funded 40 Non-Governmental Organizations (NGOs) from
2006 to 2008, to produce BCC materials to reach target audiences. However, the process
evaluation of the development of the materials in line with the WHO model has not been
systematically conducted. This study was therefore designed to assess the level of
adherence by these NGOs to basic standards in the process of development of the BCC
The study was a descriptive cross-sectional survey. Balloting was used to select 20 out of
the 40 funded NGOs. The NGOs were categorized into five equal groups based on target
audience that is; Female Sex Workers, Mission Birth Attendants, In-school Youth,
Women and People Living with HIV. A checklist was used to assess compliance with
each of the following seven stages of educational materials development in line with the
WHO model: Needs Assessment (NA); message conceptualization; design; pre-testing;
production procedure; implementation and outcome evaluation. In-depth Interviews
(IDIs) were conducted for the twenty NGO project coordinators while one Focus Group
Discussion (FGD) was conducted among each of the five target groups. Descrptive
statistics was used to analyze quantitative data while the FGD and IDI data were
transcribed and analyzed using thematic approach.
Only two out of twenty NGOs complied with all the seven stages of WHO model of BCC
material development. All the NGOs conducted NA and material design, 95.0% carried
out implementation involving target audience and 85.0% conducted outcome evaluation
of the materials. Eighty percent pre-tested their materials, 65.0% conceptualized
communication messages while 25.0% of the NGOs involved target audience in the
production procedure. Some (40.0%) project coordinators had one form of training or the
other on BCC material development while 60.0% had no training. Only 35.0% conducted
training for their target audiences before distributing the materials. Weak technical capacity in BCC material development was a major challenge as reported by the project
coordinators. The FGD findings corroborated responses from the IDIs that target
audiences were involved in NA, pre-testing and material distribution but not in message
conceptualisation, production procedure and outcome evaluation.
Adherence to basic standard process of developing Behaviour Change Communication
material is low among the Non-Governmental Organizations assessed. An intervention
comprising training and supportive supervision is needed to enhance the skills of project
coordinators in the development of behavioural change communication materials.
The Public Access, L (2021). PROCESS EVALUATION OF BEHAVIOUR CHANGE COMMUNICATION MATERIALS DEVELOPED AND UTILIZED FOR HIV PREVENTION BY NON-GOVERNMENTAL ORGANIZATIONS IN OYO STATE, NIGERIA. Afribary.com: Retrieved April 11, 2021, from https://afribary.com/works/process-evaluation-of-behaviour-change-communication-materials-developed-and-utilized-for-hiv-prevention-by-non-governmental-organizations-in-oyo-state-nigeria
Library, The Public Access. "PROCESS EVALUATION OF BEHAVIOUR CHANGE COMMUNICATION MATERIALS DEVELOPED AND UTILIZED FOR HIV PREVENTION BY NON-GOVERNMENTAL ORGANIZATIONS IN OYO STATE, NIGERIA" Afribary.com. Afribary.com, 02 Apr. 2021, https://afribary.com/works/process-evaluation-of-behaviour-change-communication-materials-developed-and-utilized-for-hiv-prevention-by-non-governmental-organizations-in-oyo-state-nigeria . Accessed 11 Apr. 2021.
Library, The Public Access. "PROCESS EVALUATION OF BEHAVIOUR CHANGE COMMUNICATION MATERIALS DEVELOPED AND UTILIZED FOR HIV PREVENTION BY NON-GOVERNMENTAL ORGANIZATIONS IN OYO STATE, NIGERIA". Afribary.com, Afribary.com, 02 Apr. 2021. Web. 11 Apr. 2021. < https://afribary.com/works/process-evaluation-of-behaviour-change-communication-materials-developed-and-utilized-for-hiv-prevention-by-non-governmental-organizations-in-oyo-state-nigeria >.
Library, The Public Access. "PROCESS EVALUATION OF BEHAVIOUR CHANGE COMMUNICATION MATERIALS DEVELOPED AND UTILIZED FOR HIV PREVENTION BY NON-GOVERNMENTAL ORGANIZATIONS IN OYO STATE, NIGERIA" Afribary.com (2021). Accessed April 11, 2021. https://afribary.com/works/process-evaluation-of-behaviour-change-communication-materials-developed-and-utilized-for-hiv-prevention-by-non-governmental-organizations-in-oyo-state-nigeria