PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE).

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INTRODUCTION
The origin of public relations dates back to the time when man started interacting with each other.  It has been with us from the time we wake up in the morning we try to be good to each other by greeting our room- mates friends neighbors and colleges.  We brush our teeth take our bath and put on rice clothe just to appear pleasing to other we do this not because there is any law or decree that makes it mandatory to do so but because we do not want our present to be repulsive or odious to others public relations is very important in modern  life of man especially in business industries military and civil service.  This is because the world is industrialization.
According to David ideal (1983) public relations is the  study of principle philosophies theories attitudes and the ideas which govern human activities.. the public relation practitio0ner employs effective communications to build sustain and defend his organization’s reputation among both its internal and external publics  he has the responsibility to recommend new communication strategies towards improving organization efficiency improving efficiency remains the key to  successful public relations considerable credibility has been built for an organization that organization would have been presented .   to the  public as responsible corporate entity profitable business concern an efficient and  credible player in the industry as well as a caring employer.  Along  the line public relation among other things helps to formulate polices and also in planning which involves working out operational qudelines and  strategies for attainment of the objective.  It also assist in the policy execution  and evaluation of the activities so far carried out. Also it helps to determine how good the publics are the appropriates of  strategies and how well the execution has been effected; no double it is regards   as a management function.  The united kingdom president of international association of business communication  Vicki staveacre says in a book titled strategic communication that public relations actually contributes  to bottom line.  It  supports the strategic objectives of the company relationship with internal and external public
 as well as stacker holders.  According to study conducted by the association  public relations contribute to the  bottomland by preventing  the cost of conflict with by public in terms of strikes litigation and boycotts.
For public relations to achieve these ideas and goals for which an organization is established it must not be neglected adequate public relations planning and programming must be in line with that of the organization.  This planning programming   and  implementation must be evaluated by measuring in terms of their parameter audience coverage response  communication impact and  process or influence.  This is why  cult  lip  Cortland center (1987) that the more likely are to hold consistent  position on that issue the more a person  is emotionally involved in his beliefs the harder argument. But people tend to see and cogent to their predisposition if is one of the basic principles of public relations that  people are essentially rational by nature.
They respond to facts and want the truth and they will literately find  and  act upon it.  But Lawrence N  Notle (1978)  cloistered that human beings are not responsible and rational.  They are emotional they will be virtually opposed  to a law and in favour  of all buy  its product or love its advertisement but refuse to buy  the product advertised.  But public relational knows how to get on with such situations.  Relating to this frank E wash observes  public  relation as the planned effort to influence opinion  through good character and  responsible performance based on mutually  two way communication two way communication  in public relations means every groups segment with which the institution has relations.
Employees customers suppliers stock holders communication government and academic and this public must be able to communicate with the organization and  be able to communicate with the organization and be heard.  Anything short of this amounts to a mere     shot in the Clark .bearing in mind the subject matter of our discussion  soulseghently focus on both internal and external publics.  This customers must be perfectly  attended to in order to create a favorable opinion for the organization their complaints must be looked into with dispatch by  the public relations  department.  Pat Bowman and Nigel E (1976) and  noted that all  complaint genuine or not must be acknowledged  properly preferable that day they are received.
Therefore the  customer are of  immense  importance to the public relations man and he  should make constant effort to see that they are  comfortable.  In today’s interdependence  society all institutions are vested  with public responsibilities.
Today’s  public opinion through it may appear as high  as air may become tomorrows legislation for better for worse therefore a wise firm makes public relation not simply of a  staff department but a management so that every major business decision  is considered from  the stand point of  its  public importance.  Public relations is a management function of a  continuing and  planned character through  which publics and private organizations and institutions seek to  win  and retain the understanding simply, simply and support of  those with whom they are or may be  concerned by evaluating public opinion about themselves in  order to correlate as far as possible their own polices and procedures  to  achieve more efficient fulfillment of their common interest.  When a company’s public image receives a high rating it  translates to increase public confidence patronage good will higher profit growth peaceful and stable environment.
CUARLES t  formbrum (1976) in his book reputation realizing value from cooperate image, puts it succinctly thus A reputation  is invaluable because it informs us about what products to buy what companies to work for or what stocks to invest in against this background this particular study focussed on public relations as a  tool for conflict resolution a case study of NITEL plc  Enugu  territorial office this  study has  become  imperative in the high of the importance of the communications in this era of economic uncertainty and problem galore secondly  by the  recent development in the industry such as the permission of commercial carries to engage private  sector in telecommunication business ie  which participation will indirectly expose  NITEL to  some sort of competition.  The level of development in the  industry and the country in general coupled with the general misunderstanding of public relations call for a study like this 

TABLE OF CONTENT
Title pageii
Dedicationiii
Acknowledgementiv
Proposalv
Table of contentvii

CHAPTER ONE
Introduction1
1.1Background of study6
1.2Statement of research problem 10
1.3Objective of the study12
1.4Significance of the study14
1.5Research question16
1.6Research hypothesis16
1.7Conceptual and operational definition 17
1.8Assumptions18
1.9Limitations18

CHAPTER TWO 
Review of the literature20
2.1Sources of literature28
2.2Summary of literary review30

CHAPTER THREE
Methodology32
3.1Research Method32
3.2Research design32
3.3 Research sample33
3.4 Measuring instrument     34
3.5Data collection35
3.6Data analysis35
3.7Expected Result35

CHAPTER FOUR
Data analysis and result36

CHAPTER FIVE
Summary, Recommendation and Conclusion46
5.1Summary46
5.2Recommendation for further study49
5.3Suggestion for further study52
5.4Conclusion53
References 55
Bibliography 58

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APA

Ugwu, A. (2018). PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE).. Afribary. Retrieved from https://afribary.com/works/public-relation-a-tool-for-conflict-resolution-a-case-study-of-nitel-ltd-enugu-territorial-office-7730

MLA 8th

Ugwu, Anderson "PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE)." Afribary. Afribary, 29 Jan. 2018, https://afribary.com/works/public-relation-a-tool-for-conflict-resolution-a-case-study-of-nitel-ltd-enugu-territorial-office-7730. Accessed 04 Dec. 2022.

MLA7

Ugwu, Anderson . "PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE).". Afribary, Afribary, 29 Jan. 2018. Web. 04 Dec. 2022. < https://afribary.com/works/public-relation-a-tool-for-conflict-resolution-a-case-study-of-nitel-ltd-enugu-territorial-office-7730 >.

Chicago

Ugwu, Anderson . "PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL LTD ENUGU TERRITORIAL OFFICE)." Afribary (2018). Accessed December 04, 2022. https://afribary.com/works/public-relation-a-tool-for-conflict-resolution-a-case-study-of-nitel-ltd-enugu-territorial-office-7730