PURCHASING RESEARCH AS A TOOL FOR PUBLIC PROCUREMENT IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS

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ABSTRACT

Purchasing  research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific purchasing  situation facing the company. (Koller P 2003).
This study focused on purchasing  research as a tool for public procurement  in the service industry, a case study of AIICO insurance company operation in Enugu metropolis.
In order to carryout the study, the following objectives amongst others were states; 
-To ascertain the proportion of purchasing  bodget allocated to the purchasing  research activities in a given period in AIICO Insurance Company.
-To ascertain, if the purchasing  research activities increase the number of policy holders in AIICO insurance company.
-To ascertain whether purchasing  research contributes to increase in public procurement  in AIICO insurance company.
-To ascertain whether purchasing  research creates awareness of AIICO insurance company and its services.
Based on the stated objectives, three hypotheses were formulated, they are:-
Ho: Purchasing  research does not create awareness of AIICO insurance company.
HI1 Purchasing  research creates awareness of AIICO insurance company. 
Ho2 purchasing  research does not increases the number of policy holders
HI2 Purchasing  research increases the number of policy holders
Ho3 Purchasing  research does not increase public procurement  of AIICO Insurance Company. 
HI3 Purchasing  research increase public procurement  of AIICO insurance company.  
Extensive literature review of textbooks, newspapers, magazines business journals and some past projects of graduated students who studied related topic of the study was carried out to source secondary data. Primary data were source from respondents comprising policy holders, management and relevant staff of AIICO insurance company in Enugu.
The sample size was determined using Topman’s formular for the policy holders of AIICO Insurance company while a census was conducted for management and relevant staff of AIICO insurance company in Enugu.
The researcher used chi-square (x2) statistical method to test the hypotheses which were earlier formulated for the study. The data collected were presented on statistical tables using frequencies and percentages for analysis. 
In the process of the study, the following finding were revealed.
-That AIICO insurance company at one time or the other engaged in purchasing  research activities. 
-That the company has a purchasing  research department at the headquarters only but not at the zonal offices.
-That purchasing   research activities increase the number of policy holders.
-That purchasing  research activities increase the public procurement  level of the company.
In view of the releasing findings, recommendations on how to apply purchasing  research for the success of the company were offered.
In conclusion, the ultimate aim of using purchasing  research is geared towards customers satisfaction at a public procurement  to the company, so AIICO Insurance Company is advised to continue putting purchasing  research into effective use. 

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement 
Abstract 
Table of contents

CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Formulation of hypotheses 
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms

CHAPTER TWO
2.0 Literature review
2.1 What is purchasing  research?
2.2 Scope of purchasing  research 
2.3 The place of purchasing  research in purchasing  
2.4 Purchasing  research problem facing Nigerian manufacturer
2.5 The future of purchasing  research in Nigeria
2.6 Role of purchasing  research in the service industry
2.7 Role of purchasing  research in the public procurement  of AIICO insurance company.

CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Population of the study
3.3 Sample size determination
3.4 Sampling technique
3.5 Research instruments used
3.6 Method of data treatment and analysis 
3.7 Limitations of the study 

CHAPTER FOUR 
4.0 Data presentation and analysis 
4.1 Test of hypotheses 

CHAPTER FIVE
5.0 Summary of findings recommendations and conclusion
5.1 Summary of findings
5.2 Recommendations 
5.3 Conclusion
    Bibliography
    Appendices 

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APA

User, A. (2018). PURCHASING RESEARCH AS A TOOL FOR PUBLIC PROCUREMENT IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS. Afribary. Retrieved from https://afribary.com/works/purchasing-research-as-a-tool-for-public-procurement-in-the-service-industry-a-case-study-of-aiico-insurance-company-operations-in-enugu-metropolis

MLA 8th

User, Anonymous "PURCHASING RESEARCH AS A TOOL FOR PUBLIC PROCUREMENT IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS" Afribary. Afribary, 03 Feb. 2018, https://afribary.com/works/purchasing-research-as-a-tool-for-public-procurement-in-the-service-industry-a-case-study-of-aiico-insurance-company-operations-in-enugu-metropolis. Accessed 24 May. 2022.

MLA7

User, Anonymous . "PURCHASING RESEARCH AS A TOOL FOR PUBLIC PROCUREMENT IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS". Afribary, Afribary, 03 Feb. 2018. Web. 24 May. 2022. < https://afribary.com/works/purchasing-research-as-a-tool-for-public-procurement-in-the-service-industry-a-case-study-of-aiico-insurance-company-operations-in-enugu-metropolis >.

Chicago

User, Anonymous . "PURCHASING RESEARCH AS A TOOL FOR PUBLIC PROCUREMENT IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS" Afribary (2018). Accessed May 24, 2022. https://afribary.com/works/purchasing-research-as-a-tool-for-public-procurement-in-the-service-industry-a-case-study-of-aiico-insurance-company-operations-in-enugu-metropolis