The overall objective of the study was to find out the impact of retail and organization
performance a case study of Shoprite supermarket in Kampala Uganda The study was
guided by three objectives; to determine the various forms of retailing, impact of customer
satisfaction on organization performance, and to examine the impact of retailing on
organization performance of Shoprite supermarket. Data was collected using a
questionnaire and interview guide, and during data collection purposive sampling method
was used. Both qualitative and quantitative methodologies were used to analyze data as a
sample size of 45 respondents was used. The study found out that there are several forms of
retailing employed by Shoprite supermarket which included selling in small quantities at
cheaper price highly used with 80% followed by displaying of items indicated by 75% then
adve1iising with 68%, coloring of promises with 58% and finally arrange shelves had 55%
of respondents. Thus Shoprite supennarket embraces retailing. It was established that there
is high level of customer satisfaction at Shoprite supermarket as indicated by; 80% of
respondents agreed that Shoprite delivers actual products expected by customer followed
by timely delivery of goods with 76%, good customer care given to them and customers'
requests and complaints are responded to as soon as possible had 75% of respondents
respectively others were customers are dealt with on individual basis with 70% of
respondents. The researcher found out that retailing has impacts on operations at Shoprite
supermarket in the different ways which included; easy decision making had 75% of
respondent who identified if as highest, followed by better stock management with 70%,
more profit is got had 65%, others were improves organizational stock holding capacity
with 60% and finally reduces lead time had 55% of respondents. The study recommended
more of book keeping is required to ensure progress of the business with no huge losses.
Attainment of more expe1iise in customer care management to address challenges of
customers in the business to achieve goals and objectives of organization at Shoprite
supermarket. Regular evaluation of the stock to enable the implementation of better stock
management mechanism in place. Ensuring timely replenishing to effectively have all materials as required by customers to meet their expectation.
SSA, R (2021). Retailing And Organisation Performance A Case Study Of Shoprite Supermarket In Kampala Uganda. Afribary.com: Retrieved June 24, 2021, from https://afribary.com/works/retailing-and-organisation-performance-a-case-study-of-shoprite-supermarket-in-kampala-uganda
Research, SSA. "Retailing And Organisation Performance A Case Study Of Shoprite Supermarket In Kampala Uganda" Afribary.com. Afribary.com, 10 Jun. 2021, https://afribary.com/works/retailing-and-organisation-performance-a-case-study-of-shoprite-supermarket-in-kampala-uganda . Accessed 24 Jun. 2021.
Research, SSA. "Retailing And Organisation Performance A Case Study Of Shoprite Supermarket In Kampala Uganda". Afribary.com, Afribary.com, 10 Jun. 2021. Web. 24 Jun. 2021. < https://afribary.com/works/retailing-and-organisation-performance-a-case-study-of-shoprite-supermarket-in-kampala-uganda >.
Research, SSA. "Retailing And Organisation Performance A Case Study Of Shoprite Supermarket In Kampala Uganda" Afribary.com (2021). Accessed June 24, 2021. https://afribary.com/works/retailing-and-organisation-performance-a-case-study-of-shoprite-supermarket-in-kampala-uganda