Supplier Relationship And Business Profitability A Case Study Of Samona Products Limited Kampala, Uganda.

Abstract

This study established the relationship between supplier relationship and business

profitability of Samona products in Kampala Uganda. The study was guided by four

objectives (i) profile of the respondents in terms of, relationship, age, gender, education

level, position in the organization, number of years worked, and the marital status; (ii)

establish the different supplier relationship types (iii) the level of business (iv) the

relationship between Customer .Relationship Management and business profitability in

Samona products Limited. A survey design was used specifically qualitative and quantitative.

Data was collected from 40 respondents using self administered questionnaires as the key

data collection instruments. The finding revealed that customer relations management was

very high, high profitability, increased sales, high supplier relationship, high level of

outsourcing on technical services and products, the company does not provide for itself all

the necessary materials, services required for the work. From the above findings appropriate

conclusions, recommendations and areas for further research were made. conclusions were

made regarding various research objectives (i) profile of the respondents , majority of the

respondents were of age group 30-29(50%) , 50% were married, gender (59%) male and

female (41), 50% worked in marketing department ,37.5 % had university degree, 75% had

working experience of 5-8 years. (ii) supplier relationship management practices used were ,

No (95%) were not provided by the company, No(88% ) doesn't provide necessary products

and service, , price of product/service(60) on emphasis put in identifying suitable suppliers,

Recommendations were (i) Provision of necessary materials, (ii)using different suppliers,

(iii)committing themselves to contractual arrangement, (iv)stock management, (v)putting up

stock control measures, automate information flow, further research on the role of

stakeholders in contract completion, further research on the role of accounting officer in

supplier selection in organization quality performance. Areas for Further research were suggested as the impact of total quality management on organizational performance.