This study established the relationship between supplier relationship and business
profitability of Samona products in Kampala Uganda. The study was guided by four
objectives (i) profile of the respondents in terms of, relationship, age, gender, education
level, position in the organization, number of years worked, and the marital status; (ii)
establish the different supplier relationship types (iii) the level of business (iv) the
relationship between Customer .Relationship Management and business profitability in
Samona products Limited. A survey design was used specifically qualitative and quantitative.
Data was collected from 40 respondents using self administered questionnaires as the key
data collection instruments. The finding revealed that customer relations management was
very high, high profitability, increased sales, high supplier relationship, high level of
outsourcing on technical services and products, the company does not provide for itself all
the necessary materials, services required for the work. From the above findings appropriate
conclusions, recommendations and areas for further research were made. conclusions were
made regarding various research objectives (i) profile of the respondents , majority of the
respondents were of age group 30-29(50%) , 50% were married, gender (59%) male and
female (41), 50% worked in marketing department ,37.5 % had university degree, 75% had
working experience of 5-8 years. (ii) supplier relationship management practices used were ,
No (95%) were not provided by the company, No(88% ) doesn't provide necessary products
and service, , price of product/service(60) on emphasis put in identifying suitable suppliers,
Recommendations were (i) Provision of necessary materials, (ii)using different suppliers,
(iii)committing themselves to contractual arrangement, (iv)stock management, (v)putting up
stock control measures, automate information flow, further research on the role of
stakeholders in contract completion, further research on the role of accounting officer in
supplier selection in organization quality performance. Areas for Further research were suggested as the impact of total quality management on organizational performance.
SSA, R (2021). Supplier Relationship And Business Profitability A Case Study Of Samona Products Limited Kampala, Uganda.. Afribary.com: Retrieved June 19, 2021, from https://afribary.com/works/supplier-relationship-and-business-profitability-a-case-study-of-samona-products-limited-kampala-uganda
Research, SSA. "Supplier Relationship And Business Profitability A Case Study Of Samona Products Limited Kampala, Uganda." Afribary.com. Afribary.com, 04 Jun. 2021, https://afribary.com/works/supplier-relationship-and-business-profitability-a-case-study-of-samona-products-limited-kampala-uganda . Accessed 19 Jun. 2021.
Research, SSA. "Supplier Relationship And Business Profitability A Case Study Of Samona Products Limited Kampala, Uganda.". Afribary.com, Afribary.com, 04 Jun. 2021. Web. 19 Jun. 2021. < https://afribary.com/works/supplier-relationship-and-business-profitability-a-case-study-of-samona-products-limited-kampala-uganda >.
Research, SSA. "Supplier Relationship And Business Profitability A Case Study Of Samona Products Limited Kampala, Uganda." Afribary.com (2021). Accessed June 19, 2021. https://afribary.com/works/supplier-relationship-and-business-profitability-a-case-study-of-samona-products-limited-kampala-uganda