ABSTRACT
The research was aimed at accessing the impact of competition on financial performance. It
sought to establish how competition affects financial performance on Agrifoods Pvt Ltd as it was
experiencing a decline in sales revenue and profits as a result of competition intensity. The
research further sought to determine the most effective and efficient ways that could be
employed to reduce the effects of competition. The mixed method, descriptive research design
and a case study of Agrifoods Pvt Ltd was used in the research. Interviews, questionnaires,
primary data and secondary data were used in collecting the data for the research. The
presentation and analysis of the data collected was carried out in line with the research objective
for study. Pie charts, bar graphs and tables were used in the presentation and analysis of data.
The key findings showed that competition causes a decline in market share which results in a
decrease in profits and consequently affects the company’s financial performance. It was
recommended that Agrifoods must find ways of being competitive and that it can use target
costing to achieve competitiveness through charging competitive prices, this would draw
customers and resultantly increase in sales revenue and profits.
TSHUMA, P (2021). The Impact Of Competition On Financial Performance (A Case Study Of Agrifoods (Pvt) Ltd).. Afribary. Retrieved from https://afribary.com/works/the-impact-of-competition-on-financial-performance-a-case-study-of-agrifoods-pvt-ltd
TSHUMA, PATRICIA "The Impact Of Competition On Financial Performance (A Case Study Of Agrifoods (Pvt) Ltd)." Afribary. Afribary, 09 May. 2021, https://afribary.com/works/the-impact-of-competition-on-financial-performance-a-case-study-of-agrifoods-pvt-ltd. Accessed 18 Dec. 2024.
TSHUMA, PATRICIA . "The Impact Of Competition On Financial Performance (A Case Study Of Agrifoods (Pvt) Ltd).". Afribary, Afribary, 09 May. 2021. Web. 18 Dec. 2024. < https://afribary.com/works/the-impact-of-competition-on-financial-performance-a-case-study-of-agrifoods-pvt-ltd >.
TSHUMA, PATRICIA . "The Impact Of Competition On Financial Performance (A Case Study Of Agrifoods (Pvt) Ltd)." Afribary (2021). Accessed December 18, 2024. https://afribary.com/works/the-impact-of-competition-on-financial-performance-a-case-study-of-agrifoods-pvt-ltd