The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)

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TABLE OF CONTENTS

Title Page                                                              i

Certification                                                          ii      

Dedication                                                             ii

Acknowledgement                                                 iv

Proposal                                                                v

CHAPTER ONE

1.1       Introduction                                                 1

1.2       Statement of the problems                            1

1.3       Aims and Objectives  of the study                  2

1.4       Scope of the study                                         2

1.5       Definition of terms & concepts                      3

1.6       Limitations of the study                                4

1.7       Research Hypothesis of the study                  4

CHAPTER TWO

2.0       Literature Review                                          6

2.1    Marketing Mix                                               15

2.2    Impact of marketing on banking services       22

2.3    Importance of marketing                               23

CHAPTER THREE

3.0    Research methodology                                  24

3.1    Method of data collection                               24

3.2    Historical background of the case study        25

3.3.   Organizational structure of UBA Plc              27

3.3    Selection of participant                                 33

CHAPTER FOUR

4.0    Research Design                                           37

4.1    Analysis and data presentation                     37

4.2    Test of hypothesis                                         52

4.3    The impact of UBA marketing strategy on services

CHAPTER FIVE

5.0    Findings                                                       70

5.1    Summary                                                     71

5.2    Recommendation                                          72

5.3    Conclusion                                                   74

5.4    Questionnaire                                               76

References                                                    82

PROPOSAL

         This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc).

         Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public.

         The impact of marketing in every financial institution with special interest in the banking industries can never be over emphasized.

         Marketing helps the financial institution (Bank) over stiff competition within and outside the industry.

         Bank must adopt following positive marketing approach.

-             Process of marketing

-             Market segmentation

-             Marketing Mix

-             Branch marketing program  etc

In order to withstand or compete with another type of financial institutions not just only with bank life itself and to effectively and efficiently accomplish the organization goal and objectives.

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APA

Frontiers, E., TAIYE, R & OPEYEMI, R (2022). The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State). Afribary. Retrieved from https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state

MLA 8th

Frontiers, Edu, et. al. "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)" Afribary. Afribary, 08 Jan. 2022, https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state. Accessed 24 Jan. 2022.

MLA7

Frontiers, Edu, RAJI TAIYE and RAJI OPEYEMI . "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)". Afribary, Afribary, 08 Jan. 2022. Web. 24 Jan. 2022. < https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state >.

Chicago

Frontiers, Edu, RAJI TAIYE and RAJI OPEYEMI . "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)" Afribary (2022). Accessed January 24, 2022. https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state