TABLE OF CONTENTS
Title Page i
1.1 Introduction 1
1.2 Statement of the problems 1
1.3 Aims and Objectives of the study 2
1.4 Scope of the study 2
1.5 Definition of terms & concepts 3
1.6 Limitations of the study 4
1.7 Research Hypothesis of the study 4
2.0 Literature Review 6
2.1 Marketing Mix 15
2.2 Impact of marketing on banking services 22
2.3 Importance of marketing 23
3.0 Research methodology 24
3.1 Method of data collection 24
3.2 Historical background of the case study 25
3.3. Organizational structure of UBA Plc 27
3.3 Selection of participant 33
4.0 Research Design 37
4.1 Analysis and data presentation 37
4.2 Test of hypothesis 52
4.3 The impact of UBA marketing strategy on services
5.0 Findings 70
5.1 Summary 71
5.2 Recommendation 72
5.3 Conclusion 74
5.4 Questionnaire 76
This research will be based on the impact of marketing in services industry. (A case study of United Bank of Africa Plc).
Marketing is an actually directed at satisfying customers needs and wants through exchanging transaction in the marketing. According to American Marketing association officials, they define marketing as performance of business from the producer to consumer, and financial setting that deals with provision of financial (money) services to their customers, government, as well as general public.
The impact of marketing in every financial institution with special interest in the banking industries can never be over emphasized.
Marketing helps the financial institution (Bank) over stiff competition within and outside the industry.
Bank must adopt following positive marketing approach.
- Process of marketing
- Market segmentation
- Marketing Mix
- Branch marketing program etc
In order to withstand or compete with another type of financial institutions not just only with bank life itself and to effectively and efficiently accomplish the organization goal and objectives.
Frontiers, E., TAIYE, R & OPEYEMI, R (2022). The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State). Afribary. Retrieved from https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state
Frontiers, Edu, et. al. "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)" Afribary. Afribary, 08 Jan. 2022, https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state. Accessed 24 Jan. 2022.
Frontiers, Edu, RAJI TAIYE and RAJI OPEYEMI . "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)". Afribary, Afribary, 08 Jan. 2022. Web. 24 Jan. 2022. < https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state >.
Frontiers, Edu, RAJI TAIYE and RAJI OPEYEMI . "The Impact of Marketing in Services Industries (A Case Study of United Bank of Africa Plc, Ilorin, Kwara State)" Afribary (2022). Accessed January 24, 2022. https://afribary.com/works/the-impact-of-marketing-in-services-industries-a-case-study-of-united-bank-of-africa-plc-ilorin-kwara-state