TABLE OF CONTENTS
Title Page i
Certification ii
Dedication iii
Acknowledgement iv-v
Table of contents vi-vii
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the Study 1-3
1.2 Statement of problem 3-4
1.3 Objectives of the study 4-5
1.4 Significance of the study 5-6
1.5 Scope of the study 6-7
1.6 Limitation of the study 7-9
CHAPTER TWO
2.0 Literature Review 10
2.1 Conceptual Frame work 10-12
2.2 Some basis Marketing Concept 12-17
2.3 Marketing Mix 17-19
2.4 Application of Marketing Mix to
financial institution 19-29
2.5 Market Segmentation in Banking Industry 29-31
2.6 Impact of Marketing in the Service of
Banking Industry 32-34
2.7 The problem of Marketing 34-36
CHAPTER THREE:
3.0 Research Methodology 37
3.1 Research Population 37
3.2 Sampling Size 37-38
3.3 Sampling Technique 38-39
3.4 Data Collection Method 39
3.5 Method of Data Presentation 39-40
CHAPTER FOUR:
4.1 Historical Background of First Bank Nig. Plc. 41-43
4.2 Data presentation 43-44
4.3 Analysis of Data 45-55
4.4 Discussion of findings 56-57
CHAPTER FIVE:
5.0 Summary, Conclusion Recommendation. 58
5.1 Summary 58-59
5.2 Conclusion 59-61
5.3 Recommendation 61-63
Appendix I 64
Appendix II 65-66
References 67-68
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
This research is an attempt to disapprove the pervasive notion that marketing is relevant only to the selling of physical end tangible products.
The nation was due to the fact for that for a long time, financial institution was a seller market where the buyer had to seek in some cases forming the impression that it was a privilege for him enjoy the service of a bank or other financial institutions. The financial institution can be defined as any establishment or organization responsible for providing financial services to their customers the government as well as the general public. These financial services include acceptance of deposits given of loan, stocks and bonds where life assurance e.t.c Institution covered under the term financial institution includes the Banks, institution forms, store Broking forms investment house, discount house e.t.c. In the past years, before the advent of a financial institutions, particularly Banks that were established in Nigeria.
TUNDE, E (2022). The Impact of Marketing on Financial Institution (A Case Study of First Bank Nigeria Plc. Ilorin.). Afribary. Retrieved from https://afribary.com/works/the-impact-of-marketing-on-financial-institution-a-case-study-of-first-bank-nigeria-plc-ilorin
TUNDE, ELEMOSHO "The Impact of Marketing on Financial Institution (A Case Study of First Bank Nigeria Plc. Ilorin.)" Afribary. Afribary, 08 Jan. 2022, https://afribary.com/works/the-impact-of-marketing-on-financial-institution-a-case-study-of-first-bank-nigeria-plc-ilorin. Accessed 08 Sep. 2024.
TUNDE, ELEMOSHO . "The Impact of Marketing on Financial Institution (A Case Study of First Bank Nigeria Plc. Ilorin.)". Afribary, Afribary, 08 Jan. 2022. Web. 08 Sep. 2024. < https://afribary.com/works/the-impact-of-marketing-on-financial-institution-a-case-study-of-first-bank-nigeria-plc-ilorin >.
TUNDE, ELEMOSHO . "The Impact of Marketing on Financial Institution (A Case Study of First Bank Nigeria Plc. Ilorin.)" Afribary (2022). Accessed September 08, 2024. https://afribary.com/works/the-impact-of-marketing-on-financial-institution-a-case-study-of-first-bank-nigeria-plc-ilorin