ABSTRACT
Promotional strategies are fundamental tools towards increase of organisational profits and
ultimately shareholders wealth. Therefore, this study aimed to assess the impact of
promotional strategies on market share and profitability in telecommunication industrial with
reference to Netone Cellular. The sample of the study included customers, employees and
management, during the period between 2013-2016.To achieve the purposes of the study, and
analyse the data extracted from the respondents, the researcher used descriptive method. The
study concluded that sales promotion activities induce customers to consume Netone
products on the market thus increasing consumption rate and the sales volume. However the
strategies should not be prolonged as costs will outweigh the benefits and negatively affect
the objective of aligning customer needs to shareholder values.
GUNDE, C (2021). The Impact of Promotional Strategies on Market share and Profitability of Telecommunication Industry (Case of Netone Cellular Pvt Ltd). Afribary. Retrieved from https://afribary.com/works/the-impact-of-promotional-strategies-on-market-share-and-profitability-of-telecommunication-industry-case-of-netone-cellular-pvt-ltd
GUNDE, COLLEN "The Impact of Promotional Strategies on Market share and Profitability of Telecommunication Industry (Case of Netone Cellular Pvt Ltd)" Afribary. Afribary, 05 May. 2021, https://afribary.com/works/the-impact-of-promotional-strategies-on-market-share-and-profitability-of-telecommunication-industry-case-of-netone-cellular-pvt-ltd. Accessed 09 May. 2024.
GUNDE, COLLEN . "The Impact of Promotional Strategies on Market share and Profitability of Telecommunication Industry (Case of Netone Cellular Pvt Ltd)". Afribary, Afribary, 05 May. 2021. Web. 09 May. 2024. < https://afribary.com/works/the-impact-of-promotional-strategies-on-market-share-and-profitability-of-telecommunication-industry-case-of-netone-cellular-pvt-ltd >.
GUNDE, COLLEN . "The Impact of Promotional Strategies on Market share and Profitability of Telecommunication Industry (Case of Netone Cellular Pvt Ltd)" Afribary (2021). Accessed May 09, 2024. https://afribary.com/works/the-impact-of-promotional-strategies-on-market-share-and-profitability-of-telecommunication-industry-case-of-netone-cellular-pvt-ltd