THE IMPACT OF PUBLIC RELATIONS ON THE INTERPERSONAL RELATIONSHIP OF THE MANAGEMENT AND STAFF OF UNIVERSITY OF ILORIN

TABLE OF CONTENTS

Title Page i

Certification ii

Approval Sheet iii

Dedication iv

Acknowledgements v

List of Tables vi

List of Appendices vii

Table of Contents viii

Abstract x

CHAPTER ONE

1.1 Introduction 1

1.2 Historical Background 3

1.3 Statement of the Problem 11

1.4 Research Questions 14

1 .5 Aims and Objective of the Study 15

1 .6 Scope of the Study 16

1 .7 Clarification of Terms Used 17

CHAPTER TWO

2.1 The Concept of Public Relations 18

2.2 Communication as a Major Tool of Public Relations 23

2.3 Crisis Management 25

CHAPTER THREE RESEARCH METHODOLOGY

3.1 Study Design 28

3.2 Instrumentation 28

3.3 Population and Sample 29

3.4 Administration of Research Instruments and Collection of Data 29

3.5 Method of Analysis 30

CHAPTER FOUR

4.1 Introduction 31

4.2 Discussion of Biographical Data of Respondents 33

4.3 Discussion and Analysis of the Other Responses 36

CHAPTER FIVE

5.1 Conclusion and Recommendations 41

5.2 Challenges 43

5.3 Recommendation 43

Bibliography 46

Questionnaire 49

ABSTRACT

This research intends to look into how employees of University of Ilorin perceive the role of Public Relations activities e.g. image building, maintenance and sustenance of mutual understanding between the institution‘s management and staff, media and the society. The research also intends to study the efforts of Public relations in assisting to control conflicts between the management and staff of the University. The research work would be conducted within the University campus among the management staff and other staff of the university. A set of 110 questionnaires would be administered and oral interviews will also be carried out with some management staff. Data collected will be analyzed using simple percentages. At the end of this research work, the research will be able to prove whether or not the existence of public relations practitioners in higher institutions of learning like University of Ilorin enhances the interpersonal relationship between the management and staff of the institution.