The Impact Of Social Media on Artisan's Business Performance In Ado-Ekiti, Ekiti State.

ABSTRACT

The role of social media in success and development of artisan related activities cannot be over-emphasized. In this era of modern technology, providing means by which artisan can improve on their jobs and increase their profit is important. This is because active participation in social media activities among artisan can improve their business and create awareness on what they are producing to the general populace. This study is a descriptive study, both primary and secondary data were used for the study, A mixed method was use to obtain both quantitative and qualitative data via questionnaire and in-depth interview respectively. A total of one hundred and seventy artisans were selected using systematic sampling techniques. Also only seven artisans were selected for in-depth-interview. Data was presented in percentage and tables, chi-square are used to test hypotheses drawn for this study. In the findings some of the reasons advanced by the respondents for using social media for their business are to increase the number of their customers, it is also to create awareness for artisan's business, it is also to make service known to the whole world, it is to get customers attention. This research concluded that there is nothing successful without the use of modern technology. Bearing in mind that the SMEs (Small Medium Enterprise) contribute immensely to the economy of the society in great dimension, and then it becomes imperative that each artisan must get connected to social media because of their business. This is because social media has unlimitedly contributed to artisan's work. This study recommended that government at all tiers should come to the aid of artisans in terms of empowerment and loan opportunity to start and resuscitate dead businesses.

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APA

OLAYINl(A, A (2021). The Impact Of Social Media on Artisan's Business Performance In Ado-Ekiti, Ekiti State.. Afribary. Retrieved from https://afribary.com/works/the-impact-of-social-media-n-artisan-s-business-performance-in-ado-ekiti-ekiti-state

MLA 8th

OLAYINl(A, ADENEKAN "The Impact Of Social Media on Artisan's Business Performance In Ado-Ekiti, Ekiti State." Afribary. Afribary, 20 May. 2021, https://afribary.com/works/the-impact-of-social-media-n-artisan-s-business-performance-in-ado-ekiti-ekiti-state. Accessed 16 Jun. 2024.

MLA7

OLAYINl(A, ADENEKAN . "The Impact Of Social Media on Artisan's Business Performance In Ado-Ekiti, Ekiti State.". Afribary, Afribary, 20 May. 2021. Web. 16 Jun. 2024. < https://afribary.com/works/the-impact-of-social-media-n-artisan-s-business-performance-in-ado-ekiti-ekiti-state >.

Chicago

OLAYINl(A, ADENEKAN . "The Impact Of Social Media on Artisan's Business Performance In Ado-Ekiti, Ekiti State." Afribary (2021). Accessed June 16, 2024. https://afribary.com/works/the-impact-of-social-media-n-artisan-s-business-performance-in-ado-ekiti-ekiti-state