ABSTRACT
This research project THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to their roles in conveying messages through advertising medium, to also improve on the way photographs are been used in advertising for promotion of products. To successfully do this the illustration aspect, which is the photograph, must be properly used in a way that it must tally with the text aspect in other for the role message to be adequately conveyed to the public. This project also covers the studio process through which photographs are been produced. Furthermore, this research also covers the creative aspect of advertising which are stages that are involved in the task of a successful adverts. In conclusion, the researcher included techniques in photography through which photograph for advert can be produced. Moreso, that the works should be handled by professionals in graphics design to avoid wrong or abusive way of using photograph in adverts, to also make work being done in Nigeria of international standard.
TABLE OF CONTENT
Title page
Certification page
Dedication
Acknowledgements
Abstract
Table of contents
CHAPTER ONE
Introduction
1.0 Background Statement
1.1 Statement of Problems
1.2 Objective of Study
1.3 Significance of Study
1.4 Scope of Study
CHAPTER TWO
Literature Review
2.1 Photo Retouching
2.2 Creative Aspect Of Advertising
2.3 Credibility of Photography
2.4 Functions of Photograph
2.5 The Necessity of the Visual
CHAPTER THREE
3.1 Methodology
3.2 Questions
3.3 Responses On Oral Interview
3.4 Production Process
3.5 The Visualizing Stage
3.6 The Illustration Stage (Pectoral Aspect)
3.7 The Finishing
CHAPTER FOUR
4.1 Project Analysis
4.2 Project Execution
CHAPTER FIVE
5.1 Observation
5.2 Recommendation
5.3 Conclusion
Bibliography