TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER ONE:- INTRODUCTION
1.1 Background to the study
1.2 Statement of research problem
1.3 Aim and objectives of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation and constrains to the study
CHAPTER TWO:- LITERATURE REVIEW
2.1 Concept of marketing
2.2 Marketing mix Variables
2.3 Marketing philosophies
2.4 Functions of marketing
2.5 The Evolution of Bank in Nigeria
2.6 Types of bank
2.7 Functions of Bank
2.8 The Role of Marketing in the Banking Industries
CHAPTER THREE:-RESEARCH METHODOLOGY
3.1 Research design
3.2 Definition of Population
3.3 Data Collection Method
CHAPTER FOUR:- DATA PRESENTATION AND
ANALYSIS
4.1 Brief History of Case
4.2 Data Presentation
4.3 Data Analysis
CHAPTER FIVE:- SUMMARY, CONCLUSION AND
RECOMMENDATION
5.1 Summary findings
5.2 Conclusion
5.3 Recommendations
5.4 Reference
5.5 Appendix
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
In the early age of banking in Nigerian, bank paid little or no attention to marketing of their services but due to the development and new tend in the banking industry.
It has been noted that there is new competition going on between various bank especially the commercial banks on how to make their service especially their lastest service acceptable to the customers. However, in order to meet up with the new development in banking industry, it is very important for the bank to include moderns marketing techniques in putting forward their services to their customers.
RAMOTA, B (2021). The Relevance of Marketing to the Banking Industry (A Case Study Of UBA Plc). Afribary. Retrieved from https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-3
RAMOTA, BALOGUN "The Relevance of Marketing to the Banking Industry (A Case Study Of UBA Plc)" Afribary. Afribary, 22 Dec. 2021, https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-3. Accessed 26 Apr. 2024.
RAMOTA, BALOGUN . "The Relevance of Marketing to the Banking Industry (A Case Study Of UBA Plc)". Afribary, Afribary, 22 Dec. 2021. Web. 26 Apr. 2024. < https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-3 >.
RAMOTA, BALOGUN . "The Relevance of Marketing to the Banking Industry (A Case Study Of UBA Plc)" Afribary (2021). Accessed April 26, 2024. https://afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc-3