The Use of Social Media in Political Mobilization. Cases of Zanu PF and MDC T

Abstract 

The need for politicians to mobilize support for their endeavors has lacked an effective platform for this purpose prior to the introduction of Social media. The subsequent development of the internet and consequentially, the advent of Social Media, not only covered succored this lack, it ushered in a new wave of Political Mobilization. The use of Social media in Political Mobilization, therefore, is a very important subject to 21st Century politics. This paper deals solely with this advent. The relationship between social media and Political mobilization is carefully studied in the brightness of several scholarly work so as to come up with logical conclusions that prove the relevance of social media to this effect. This paper attempts to do this by using Zanu Pf and Mdc T, in Zimbabwe, as a way of deducting this relationship. The relative importance of Social media in Zimbabwe therefore is without bounds and an important study, as shall be presented by the proceeding work.