ABSTRACT The concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minim...
THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUGIPO STUDENTS ABSTRACT The issue of newspaper readership is a major issue that newspaper publishers are daily concerned with because the end point of all effort put into the production of dailies is that the target audience should purchase and read it, the former being of much more interest to the publishers. Over the years there has been several academic debates as t...
I am a graduate of mass communication, with a career aspiration to be a lecturer in the same field someday.
I have written 3 academic research works across print and PR& Advertising fields a
