Research Papers/Topics in Mass Communication

ADOPTIONOF DIGITAL DISTRIBUTION CHANNEL AMONG NIGERIAN NEWSPAPERS

ABSTRACTThis study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution channels available online and offline. Most of newspaper websites examined adopted social media distribution channel with Facebook as the most extensivel...

Print Media Reportage of the Alavanyo Nkonya conflict: a content analysis of Daily Graphic and Ghanaian Times Newspapers.

Print media is one of the medium through which information is disseminated to audiences. The study looked at Daily Graphic and Ghanaian Times reportange of the Alavanyo-Nkonya conflict. Sixty editions of the two selected newspapers;Daily Graphic and Ghanaian Times Newspapers were used within a period of four years.The study employed content analysis within the quantitative approach. Content analysis was used to analyze stories contained in the sample newspapers. In applying content analysis, ...

COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION AND LOYALTY OF MTN & GLO SUBSCRIBERS BASED IN AKURE

ABSTRACTThe concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimi...

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUFUS GIWA POLYTECHNIC STUDENTS

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUGIPO STUDENTSABSTRACTThe issue of newspaper readership is a major issue that newspaper publishers are daily concerned with because the end point of all effort put into the production of dailies is that the target audience should purchase and read it, the former being of much more interest to the publishers. Over the years there has been several academic debates as to the ...

Demographic survey of audience of tambaya mabudin Ilimi in Dala local Government Kano State.

The work of this research is divided into five (5) chapters.  First chapter dealt with the introduction of the course, statement of the problem, aims and objectives.  Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided.Chapter Two (2) of the work reviewed the literature on Mass Communication, Mass Media and broadcast media from various work of different scholars on the term Mass Communication. Theoretical frame work (social categ...

Newspaper framing of Fulani herdsmen-famers crisis in Nigeria

It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless,  this research work investigates how the four purposively selected Nigerian dailies (The Guardian, The Sun, The Nation and Vanguard) framed the Fulani herdsmen-famers crisis in Nigeria, with a...

ASSESSMENT OF CRBC’S EDUCATIONAL BROADCASTING IN NIGERIA: A STUDY OF CALABAR SOUTH LOCAL GOVERNMENT AREA

ABSTRACTThis study is an Assessment of CRBC’s Educational Broadcasting in Nigeria: A Study of Calabar South Local Government Area. The study adopted three research techniques, survey design, purposeful sampling procedure and simple percentage to analyze the data. It was found out that CRBC’s educational broadcasting programmes satisfied the educational yearning and aspiration of 66.5% respondents, the programme were beneficial to  its audience and the content was relevant to educational ...

COMPARATIVE ANALYSIS OF MEDIA COVERAGE OF 2015 GENERAL ELECTIONS ON NIGERIA TELEVISION AUTHORITY AND CHANNELS TELEVISION STATIONS

ABSTRACTThe study was undertaken to do a comparative analysis of Channels TV and NTA's coverage of2015 general elections to determine the level of comprehensiveness, purpose, direction or slant and objectivity of coverage. Three theories were used as framework for this research. Agenda setting, Social responsibility and Development media theories. Content analysis was used to analyse datat from a sample size of 76 days with 673 and 583 issues covered by Channels TV and NTA stations respectiv...

Advertising Ethical Controversy: An Assessment of Subliminal Advertising

The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using co...

Attitude of Young Mothers Towards Nestle Maggi Cube Advertisements by Blessed Ugochukwu

ABSTRACTThe focus of this study at inception was to evaluate, examine and explain the attitude of young mothers towards the advertisements of Maggi cube. Prior findings on consumers’ attitude towards advertising are mixed due to the dynamics and landscape of the advertising business and advances in technology. Hence the objective of the study was to explore how the adverts of Maggi as a brand has influenced consumers (young mothers) as well as their perception, behavior, interpretati...

THE EFFECT OF SOCIAL NETWORKS ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENT: A CASE STUDY OF MERCY MODEL SCHOOLS, ILAPORU-IJEBU

ABSTRACTThis inquiry examined the Effect of Social Networks on the Behaviour of Secondary School Students in Mercy Model Schools, Ilaporu-Ijebu of Ogun State, Nigeria. It investigated the Risk that comes with use of Social Network on the Secondary School Students in Mercy Model Schools. The study made use of descriptive survey research. The population consisted of all the students in Mercy Model Schools which preliminary investigation put at 200 students. The sample size is comprised of ...

An Assessment of Information and Communication Technology Usage In The Enhancement of Journalism Practice In Nigeria.

Background of StudyThe world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology.One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience.  Technology advancement in communication has brought about fundamental shift in human society and created changes...

Nigerian Workers Perception of the Relevance of Public Relations to Local Government Administration, a Case Study of Ughelli North Local Government Area, Delta State

An overview The growth and development of any establishment or institution especially a local government outfit are largely dependent on the people’s notion and attitude towards it. Hence, public relation as a management tool plays a relevant part in enhancing good relationship between an organization and its public as well as building a good image for the establishment. It is with these thoughts that the research was carried out on the topic ‘’Nigerian workers perception of the Releva...

THE USAGE AND ADOPTION OF NEW MEDIA TECHNOLOGIES IN BROADCAST STATIONS: A STUDY OF RADIO BENUE AND NIGERIA TELEVISION AUTHORITY (NTA) MAKURDI

ABSTRACTThis study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that although new media is very significant to programming in Broadcast stations, it usage level in both NTA and Radio Benue is very low. The study howeve...

IMPACT OF DIGITAL MEDIA TECHNOLOGIES ON THE CULTURAL CONCEPTION AND TRADITIONAL MEDIA

ABSTRACTIt seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of Digital media technologies on cultural conception and Traditional media in Bende L.G.A. of Abia state, Nigeria is the concern of this study, such that ...


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