Research Papers/Topics in Mass Communication

Challenges and Prospects of the Nigerian Broadcast Media on Switch over From Analogue to Digital Broadcasting

This study examined the challenges and prospects of the Nigerian broadcast media switch over from analogue to digital broadcasting. The research methodology adopted is the survey research method. Questionnaire was constructed and administered to the representative sample of the study. The study found that digitization is very important to the growth of the Nigerian media, and that it has improved media professionalism. It was recommended that government and stakeholders in the media sectors s...

THE ROLE OF THE BROADCAST MEDIA IN THE MANAGEMENT OF ENVIRONMENTAL HEALTH ISSUES IN ENUGU STATE, NIGERIA

This study examined the role of the broadcast media in the management of environmental health issues in Enugu State, Nigeria. Although the mass media generally have a distinct presence in our homes today – providing us with a wealth of information on a multitude of channels – they are equally well established as parts of the social structures and world of values around us.  This makes it imperative that we take an interest in the kinds of values the media promote in their work. When the ...

Influence of Social Media: The Response of the Electorates to the 2022 Continuous Voters Registration in Nigeria

Abstract In Nigeria, the continuous voters’ registration was conducted in 2022 as part of preparation for the 2023 general elections. The Continuous Voter Registration (CVR) exercise was meant for the registration of citizens who turned 18 years of age after the last registration exercise; or those who for one reason or another could not register in the previous exercises, or those whose voters cards are defaced, or those who want to change their voting addresses or those who want to cor...

Effect of Television Advertising on Consumer Purchasing Behaviour in Oshodi Isolo Local Government Area, Lagos State

ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the strongest mediums of advertising and due to its mass reach and visual components; it cannot only influence individuals’ attitude, behaviour, lifestyle, ...

Role of Nollywood in Promoting Political Apathy Amongst Nigerian Youths: Narrative Study of the Film ‘King Of Boys’

 ABSTRACT As reality is said to be reflected in film, this study was conducted to comprehend the variances to the subject of political apathy amongst Nigerian youths as depicted in the movie, King of Boys. The theories social realism (film) theory and agenda-setting theory were adopted to identify ongoing issues that have an impact on people’s daily lives and how the media has an impact on a given subject matter placed on a public agenda. The study adopted quantitative research design with...

The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

TABLE OF CONTENT            Pages  Title Page ​i Certification ​ii Dedication ​iii Acknowledgment​iv Abstract ​v Table of Content ​vi   CHAPTER ONE  1.0​ Introduction ​1 1.1​ History of Advertising ​2 1.2​ Historical Background of Unilever Nigeria Plc ​4 1.3​ Statement of Problems ​6 1.3​ Purpose of the Study ​3 1.4 ​Objectives of the Study ​7 ​ 1.5​ Research questions ​7 1.6​ Research Hypothesis ​7 1.7​ Research ...

Audience Perception of Development Oriented Program of NTA Lagos

The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of television broadcasting in Nigeria has shown that it has always been a government affair. The deregulation of the industry on January 7, 1992 by former military head of state...

Exploring The Role of Television Stations on Agribusiness in Kampala Central, Uganda

ABSTRACT The purpose of this study was to assess the role of television coverage in promoting agribusiness in Kampala central, Uganda. The following objectives guided the study: i) To find out the number of programs devoted to agribusiness by television stations in Kampala central, Uganda in the last two- years (2014-2016); ii) To assess the coverage of television on agribusiness in Kampala central, Uganda and iii) To verify the effectiveness of television programs in promoting agribusiness i...

Zanzibar Leo Newspaper and Advocacy of the Right of People with Disability in Urban West, Zanzibar

ABSTRACT The purpose of this study is to examine the role played by Zanzibar Leo Newspaper through its involvement in advocating for the right of people living with disabilities in Zanzibar. The study to examine the magnitude of Zanzibar Leo newspapers’ involvement in advocacy of the right of people with disabilities.To explore the challenges faced by the media (Zanzibar Leo newspaper) in advocating for the rights of disabled people and To find out other ways concerned by the media to advoc...

Newspapers’ Framings of the Nigerian Democracy Towards 2023 Elections

ABSTRACT Nigerians have a negative attitude towards elections, this negative attitude is characterized by fear, insecurity, lack of confidence, low turnout, violence and political thuggery. But how do voters acquire the information and knowledge necessary for them to use during elections? They would need guidance as to how to interpret what they know. Since the early twentieth century, this has been fulfilled through the medium of newspapers. Therefore, employing newspapers' texts will help ...

Influence on Social Media on Children Morality in Uganda, A Case of Kampala Central Division

ABSTRACT  The purpose of the study was to evaluate the effect of social media on children between seven to seventeen years in Kampala central division. The study was based on three research objectives which included establishing the contributions of social media to the social development of children between 7-17 years, examining the morale challenges that can be brought by social media in children development in Kampala city division and propose measures that can be adopted in improving the ...

The Right to Know: An Analytical Study of the Access to Information Act in Uganda and its Implications for Journalism Practice

ABSTRACT  This study entitled: The Right to Know: An Analytical study ofthe Access to Information Act in Uganda and its implications to Journalism practice is a critical analysis of the Access to Information Act 2005, a piece of legislation that empowers all Ugandans to access information in possession of the State. The right of access to information gives practical meaning to the principles ofparticipatory democracy. In this study, the researcher focuses on identifying the strengths, weakne...

Public Relations and Effective Communication by Selected Research Institutions in Uganda

ABSTRACT  This study aimed to find out how research institutions in Uganda make use of Public Relations tools to communicate with their publics and whether those tools have made communication more effective. Using a mixed method approach, qualitative data was collected first through interview guides with a select group of researchers (scientists) and public relations practitioners at Makerere University School of Public Health, Natural Chemotherapeutics Research Institute and Uganda Virus Re...

Nigeria Newspaper Reportage of Climate Change of Its Influence on Public Knowledge of Climate Change

ABSTRACT This study assessed Nigerian newspaper reportage of climate change and its influence on public knowledge of climate change. This work was done in view of the many interests that have long tried to influence media reportage of climate change to affect public's 13 understanding and perception. The research work therefore sought to ascertain the extent and quality of reportage of climate change as well as the specific ways in which Nigerian newspaper reportage of climate change had infl...

The Effect of Media Laws on Nigeria Print Media

ABSTRACT Media laws are not new to the Nigerian press. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding the effects of press laws on journalistic practice in Nigeria with a view to unraveling those laws that tends to reduce the power of journalists with a study on three newspapers in PortHarcourt in the South-South R...


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