Research Papers/Topics in Mass Communication

Awareness and Access to Educational Broadcasting Programmes among Secondary school students in Egbeda Community, Lagos

ABSTRACTEducational broadcasting policy has been successfully used for diffusing education among audience in so many countries across the world. It is a policy that has been adjudged effective in bridging the gap between the classroom and home, and an effective alternative for the deprived and unreached. Just like many other nations, Nigeria in the past had an effective educational broadcasting policy that facilitated the production and transmission of educational programmes to schools and ho...

CONTENT ANALYSIS OF NIGERIAN NEWSPAPERS REPORTING OF BOKO HARAM CRISIS

 ABSTRACT In the last few years, Nigeria has experienced an alarming rise in the manifestation of violent conflicts, and the mass media have been described to be a double edged sword in these crises situations; often either being an instrument of resolving or escalating the crises. Hence, the need to study the effect(s) mass media reports has on violent crises, in this case, the Boko Haram crisis in Nigeria and neighboring countries. This research work, attempted to examine the role play...

EFFECT OF SOCIAL MEDIA ON STUDENTS’ PERFORMANCE: A CASE STUDY OF NASARAWA STATE POLYTECHNIC, LAFIA

ABSTRACTThe aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the res...

PRACTITIONERS OPINION ON THE ISSUES OF JOURNALISM IN NIGERIA

ABSTRACTThe practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of physical and emotional abuseThe theoretical framework that will be used for this study is the psychometric paradigm which assumes that ch...

THE EFFECT OF ADVERTISEMENT ON ELECTIONEERING CAMPAIGNS OF GOVERNORSHIP SEAT (A CASE STUDY OF LAGOS STATE GOVERNORSHIP ELECTION, 2011)

                                            ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc.This Study examined the effect of Political advertising on voting pattern of the electorates du...

Framing of 2015 Presidential Election By Selected Nigerian Newspapers

In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think (framing). This study  critically examines the types of framing that the media explored during the 2015 presidential elections in Nigeria.TABLE OF CON...

AUDIENCE PERCEPTION OF PIDGIN ENGLISH ADVERTISEMENTS IN NIGERIAN BROADCAST MEDIA (A STUDY OF BENIN-CITY)

ABSTRACTIn a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in providing market information about products and service, yet its understanding and comprehension to the masses has been questioned consistently. Thus, it is ...

ASSESSMENT OF TV REALITY SHOW ON NIGERIA UNIVERSITY STUDENTS , A COURSE OR CURSE (A STUDY OF BIG BROTHER NAIJA)

CHAPTER ONEINTRODUCTION1.1     Background to the studyStudies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking the networks leaving behind an even bigger effect than that of regular television.Reality TV as a genre of television programming that has grown over the...

THE INFLUENCE OF ADVERTISING ON BUYING BEHAVIOUR

INTRODUCTION Advertising is one of the most powerful socializing forces in our culture.  Analysts have often state that “advertised products sell more than products that are not advertised.  Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999)Most producer believe that advertising as an element of marketing mix is required to achieve marketing objectives and goals Dauda Usman (1986:18). Advertising precisely is one of the communication elements in t...

AN ASSESSMENT OF THE ROLE OF MOBILE PHONES IN INTERACTION AMONG UNDERGRADUATE STUDENTS OF AHMADU BELLO UNIVERSITY ZARIA

                   ABSTRACT This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect of social media that impact more on the interaction. Cross sectional research design was employed with a sample size of 320 using multi-stage samplin...

ROLE OF MODERN TECHNOLOGY IN ENHANCING COMMUNICATION EFFICIENCY IN NIGERIA.

ABSTRACTThe major thrust of this work is to arise the role of modern technology in enhancing communication efficiency in Nigeria; a study of Globacom Kaduna; Kaduna state. This work is divided into five chapters, using the survey method, a quantitative tool of data analysis. This work is aimed at knowing what modern technology entails and the various roles to which its plays in enhancing communication efficiency among people and societies. This work also helps Globacom company to know their r...

Study of Broadcast Media Campaign on Security Consciousness in Uyo Metropolis

                          ABSTRACTThe recent crackdown on terrorism and militancy in the country has raised massive campaign for security consciousness among the masses by broadcast media stations. It is in line with the nation's state of insecurity that it becomes imperative to critically study broadcast media campaign on security consciousness in Uyo metropolis. The residents of Uyo metropolis were sampled using the simple ran...

A CRITICAL REVIEW OF THE ROLE OF PEACE JOURNALISM IN CONFLICT MANAGEMENT: NIGERIA’S BOKO HARAM AND FULANI/HERDSMEN CONFLICTS AS CASE STUDIES.

ABSTRACTNigeria as a country in West Africa faces the challenge of violent-conflicts resulting in mass deaths and destruction of valuable properties worth millions of dollars. The problems seem to be spinning in a vicious cycle endlessly, from “Boko Haram to Herdsmen/Farmers conflict, from Niger-Delta militancy to ethnic clashes and other pockets of unrests. These conflicts have hampered the growth and development of Nigeria in many respects over the years. However, a number of journ...

SPORT UTILIZATION AS AN ‘OTHER’ FRAMEWORK FOR DEVELOPMENT COMMUNICATION

  ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper exis...

ASSESSING THE VALUE OF TELEVISION ADVERTISING IN PROMOTING BRAND LOYALTY, USING ETISALAT EASY STARTER CAMPAIGN IN THE BENIN METROPOLIS.

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV com...

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