Research Papers/Topics in Mass Communication

The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

TABLE OF CONTENT            Pages  Title Page ​i Certification ​ii Dedication ​iii Acknowledgment​iv Abstract ​v Table of Content ​vi   CHAPTER ONE  1.0​ Introduction ​1 1.1​ History of Advertising ​2 1.2​ Historical Background of Unilever Nigeria Plc ​4 1.3​ Statement of Problems ​6 1.3​ Purpose of the Study ​3 1.4 ​Objectives of the Study ​7 ​ 1.5​ Research questions ​7 1.6​ Research Hypothesis ​7 1.7​ Research ...

Audience Perception of Development Oriented Program of NTA Lagos

The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of television broadcasting in Nigeria has shown that it has always been a government affair. The deregulation of the industry on January 7, 1992 by former military head of state...

Exploring The Role of Television Stations on Agribusiness in Kampala Central, Uganda

ABSTRACT The purpose of this study was to assess the role of television coverage in promoting agribusiness in Kampala central, Uganda. The following objectives guided the study: i) To find out the number of programs devoted to agribusiness by television stations in Kampala central, Uganda in the last two- years (2014-2016); ii) To assess the coverage of television on agribusiness in Kampala central, Uganda and iii) To verify the effectiveness of television programs in promoting agribusiness i...

Zanzibar Leo Newspaper and Advocacy of the Right of People with Disability in Urban West, Zanzibar

ABSTRACT The purpose of this study is to examine the role played by Zanzibar Leo Newspaper through its involvement in advocating for the right of people living with disabilities in Zanzibar. The study to examine the magnitude of Zanzibar Leo newspapers’ involvement in advocacy of the right of people with disabilities.To explore the challenges faced by the media (Zanzibar Leo newspaper) in advocating for the rights of disabled people and To find out other ways concerned by the media to advoc...

Newspapers’ Framings of the Nigerian Democracy Towards 2023 Elections

ABSTRACT Nigerians have a negative attitude towards elections, this negative attitude is characterized by fear, insecurity, lack of confidence, low turnout, violence and political thuggery. But how do voters acquire the information and knowledge necessary for them to use during elections? They would need guidance as to how to interpret what they know. Since the early twentieth century, this has been fulfilled through the medium of newspapers. Therefore, employing newspapers' texts will help ...

Influence on Social Media on Children Morality in Uganda, A Case of Kampala Central Division

ABSTRACT  The purpose of the study was to evaluate the effect of social media on children between seven to seventeen years in Kampala central division. The study was based on three research objectives which included establishing the contributions of social media to the social development of children between 7-17 years, examining the morale challenges that can be brought by social media in children development in Kampala city division and propose measures that can be adopted in improving the ...

The Right to Know: An Analytical Study of the Access to Information Act in Uganda and its Implications for Journalism Practice

ABSTRACT  This study entitled: The Right to Know: An Analytical study ofthe Access to Information Act in Uganda and its implications to Journalism practice is a critical analysis of the Access to Information Act 2005, a piece of legislation that empowers all Ugandans to access information in possession of the State. The right of access to information gives practical meaning to the principles ofparticipatory democracy. In this study, the researcher focuses on identifying the strengths, weakne...

Public Relations and Effective Communication by Selected Research Institutions in Uganda

ABSTRACT  This study aimed to find out how research institutions in Uganda make use of Public Relations tools to communicate with their publics and whether those tools have made communication more effective. Using a mixed method approach, qualitative data was collected first through interview guides with a select group of researchers (scientists) and public relations practitioners at Makerere University School of Public Health, Natural Chemotherapeutics Research Institute and Uganda Virus Re...

Nigeria Newspaper Reportage of Climate Change of Its Influence on Public Knowledge of Climate Change

ABSTRACT This study assessed Nigerian newspaper reportage of climate change and its influence on public knowledge of climate change. This work was done in view of the many interests that have long tried to influence media reportage of climate change to affect public's 13 understanding and perception. The research work therefore sought to ascertain the extent and quality of reportage of climate change as well as the specific ways in which Nigerian newspaper reportage of climate change had infl...

The Effect of Media Laws on Nigeria Print Media

ABSTRACT Media laws are not new to the Nigerian press. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding the effects of press laws on journalistic practice in Nigeria with a view to unraveling those laws that tends to reduce the power of journalists with a study on three newspapers in PortHarcourt in the South-South R...

The Impact of’ Over The Top (Ott) Tax On Students’ Communication: A Case Study of Kampala International University

ABSTRACT The general purpose of the study was to determine the Impact of Over the top tax on students coirrnunication and the specific objectives were to examine students’ attitude towards OTT at KIL), to determine the social media platforms that the students are more exposed to in con munication at KIU and to determine the relationship between OTT and students’ con munication at KIU. The study used a survey research design and data was collected from 80 students of Kampala international ...

The Impact of Political Advertising Candidates in Uganda: A Case Study of Rwenzori Sub-Region, For 2016 General Elections

ABSTRACT The topic of the study was the impact of political advertising on candidates in Rwenzori sub region. The problem was low levels of support from voters to the candidates. The objectives of the study were: to establish the extent of women participation in politics in Uganda; to find out the challenges faced by women as they participate in politics and to explore the ways of how to improve women participation in politics. The research employed both qualitative and quantitative research ...

Media Regulations and Perceived Customer Value in Uganda Case of Study Vision Group Media

ABSTRACT  This study focused on the media regulations and perceived customer value in Vision Group Media in Uganda. The objectives of the study were to; examine how media regulation is managed in Uganda, establish the level of media commitment among media houses and examine the relationship between media regulation and perceived customer value. A case study design was adapted using both qualitative and quantitative approaches. The study was carried out in Vision Group Head office in Kampala ...

The "Daily News" Newspaper as the Mouth Piece of Tanzanian Government Case Study: Kinondoni District, Dar-Es-Salaam City.

ABSTRACT The purpose of the study was to find solutions to the problems of biased, unjust and unobjective reporting with special regard to the "Daily News" newspaper as the mouthpiece of the Tanzanian government. The study was centered at Kinondoni municipality in Dar es Salaam region data was collected critically by seeking views from people in the above stated area by the use of interviews and questionnaires. The study was guided by objectives of the study; which focused on editors, journal...

The Role of Radio in Improving Health Care. Case Study of Busiro F.M (91.6)

ABSTRACT There has been rapid increase in the need for healthcare in Wakiso district. This is because of the rapid increase in the business sector in the district. This has made many working class citizens to busy to attend to their healthcare adequately. The study comprises of five chapters in which I attempt to determine the extent to which Busiro F.M has intervened to supplement the traditional face to face consultation between the doctors and patients. This is because the current situatio...


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