Research Papers/Topics in Mass Communication

ROLE OF MODERN TECHNOLOGY IN ENHANCING COMMUNICATION EFFICIENCY IN NIGERIA.

ABSTRACTThe major thrust of this work is to arise the role of modern technology in enhancing communication efficiency in Nigeria; a study of Globacom Kaduna; Kaduna state. This work is divided into five chapters, using the survey method, a quantitative tool of data analysis. This work is aimed at knowing what modern technology entails and the various roles to which its plays in enhancing communication efficiency among people and societies. This work also helps Globacom company to know their r...

Study of Broadcast Media Campaign on Security Consciousness in Uyo Metropolis

                          ABSTRACTThe recent crackdown on terrorism and militancy in the country has raised massive campaign for security consciousness among the masses by broadcast media stations. It is in line with the nation's state of insecurity that it becomes imperative to critically study broadcast media campaign on security consciousness in Uyo metropolis. The residents of Uyo metropolis were sampled using the simple ran...

A CRITICAL REVIEW OF THE ROLE OF PEACE JOURNALISM IN CONFLICT MANAGEMENT: NIGERIA’S BOKO HARAM AND FULANI/HERDSMEN CONFLICTS AS CASE STUDIES.

ABSTRACTNigeria as a country in West Africa faces the challenge of violent-conflicts resulting in mass deaths and destruction of valuable properties worth millions of dollars. The problems seem to be spinning in a vicious cycle endlessly, from “Boko Haram to Herdsmen/Farmers conflict, from Niger-Delta militancy to ethnic clashes and other pockets of unrests. These conflicts have hampered the growth and development of Nigeria in many respects over the years. However, a number of journ...

SPORT UTILIZATION AS AN ‘OTHER’ FRAMEWORK FOR DEVELOPMENT COMMUNICATION

  ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper exis...

ASSESSING THE VALUE OF TELEVISION ADVERTISING IN PROMOTING BRAND LOYALTY, USING ETISALAT EASY STARTER CAMPAIGN IN THE BENIN METROPOLIS.

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV com...

Organisational Rumours : Can Anything Good Come Out Of IT?

Rumour is one of the informal communication networks through which information flows among people. It is usually seen as a cancer that should be avoided in any society. It is a social phenomenon that any society cannot survive without yet little attention is given to it by the society and academic scholars.  Literature have established that rumours are exaggerated and false accounts of events which are capable of causing riots, strikes, unrest and even deaths in some cases; rumours have also...

The Challenges of Newspaper Management in Information technology and Communication Age

CHAPTER ONEINTRODUCTION1.0 Background of the StudyThe rapid adoption of information communication and technology  by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds. Agba (2007, p.83) notes that “ with desktop publishing and word processing packages, particularly the page maker, the production of newspapers, magazines, journals etc has become o...

INFLUENCE OF FOREIGN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIAN YOUTHS BY FUNKE SOYEMI

ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to foreign television programmes. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv...

ROLE OF PUBLIC RELATIONS IN CHANGING PEOPLE’S NEGATIVE ATTITUDES TOWARDS LOCAL GOVERNMENT ADMINISTRATION (A STUDY OF ETHIOPE WEST LGA)

TABLE OF CONTENTSPageTitle page -------------------------------------------------------------------------------- iCertification ----------------------------------------------------------------------------- iiDedication ------------------------------------------------------------------------------- iiiAcknowledgement ---------------------------------------------------------------------- ivTable of contents ------------------------------------------------------------------------ viAbstract ----...

INFLUENCE OF VIOLENT TELEVISION PROGRAMMES ON CHILDREN:A STUDY OF KOKORI IN DELTA STATe

TABLE OF CONTENTSPageTitle page - - - - - - - - - - iCertification - - - - - - - - - - iiDedication - - - - - - - - - - iiiAcknowledgement - - - - - - - - - ivTable of contents - - - - - - - - - - vList of tables - - - - - - - - - - viiAbstract - - - - - - - - - - viiiCHAPTER ONE: INTRODUCTION1.1 Background of the study - - - - - - - 11.2 Statement of the problem - - - - - - - 41.3 Objectives of the study - - - - - - - - 51.4 Research questions - - - - - - - - 51.5 Significance of the study ...

The Impact of jenifa's diary on University Undergraduates, a study of Ibrahim Badamasi Babangida University, Lapai

CHAPTER ONE1.0 Introduction 1.1 Background of the study1.2 Statement of the Problem1.3 Objectives of the study1.4 Research Questions1.5 Significance of the study1.6 Scope of the study1.8 Operational Definition of TermsCHAPTER TWO2.0 Literature Review 2.1 Introduction2.2 Review of Concepts2.2.1 Impact2.3 Review of related works2.3.1 The impact of films on youths2.3.2 The influence of media on students 2.3.3 The impact of media use on children2.4 Theoretical Frameworks2.4.1 Uses and g...

Analysis of Foreign Aid-Induced Investigative Journalism Practice in Nigeria

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were th...

The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession

ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey method was adopted using the questionnaire as the primary means of data collection. The simple random sampling technique was used which enables e...

Assessment of Roles of Nollywood Movies in Preservation and Diffusion of Benin Culture

ABSTRACTThe Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of diff...

ENTREPRENEURSHIP AND THE SOCIAL MEDIA; SPEED-BOATS TO NATIONAL DEVELOPMENT.

About the need for entrepreneurial development, while employing the social media for publicity and securing market share.


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