Works Under Mass Communication

Students perception of the risks and dangers int the practice of journalism

ABSTRACT: The practice of journalism is very risky in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of physical and emotional abuse. Objectives of the study were to measure the perception of students of the risks and dangers inherent in the practic...

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Daniel Bassey Premium 53 PAGES (11832 WORDS) Mass Communication Project 3 Views
The influence of television advert on the buying habits of consumers of coca cola in aba

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix (Product, Price, Place and Promotion). Nowadays, advertisement is a great...

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Victor Nwaiwu Premium 56 PAGES (16249 WORDS) Mass Communication Project 4 Views
The significance of Netvertising on consumers choice preference ( a case study of konga.com and jumia.com.ng)

The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice preference. Also it provides huge alternative to people by combining both the new and traditional advertising media with wider reach, higher impressi...

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Godwin Odejimi Premium 58 PAGES (11809 WORDS) Mass Communication Project 1 View
An Evaluation of Journalists' Adherence to the Journalistic Code on Reward and Gratification: A Study of Journalists in Jos Metropolis

ABSTRACT This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were due filled and retrieved. Findings in this study reveal clearly that there is a high level of non-adherence to this code of ethics of the profession an...

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Uche John Best Premium 91 PAGES (19559 WORDS) Mass Communication Project 1 View
THE PATTERN AND NATURE OF SEASONAL FILM VIEWERSHIP AMONG UNIVERSITY OF MAIDUGURI STUDENTS

ABSTRACTThis study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studiesResearch has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship be...

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Anonymous User Premium 64 PAGES (13674 WORDS) Mass Communication Project 1 View
Role of public relations in crisis management, a study of Union Bank Plc.

 ABSTRACT This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relati...

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IKE CHRISTIAN Premium 76 PAGES (14099 WORDS) Mass Communication Project 5 Views
Digitization of Television Broadcasting in Nigeria; Content, Application, and Problems

ABSTRACTThis study looks into the concept of digitalization, its contents, applications and challenges for the broadcast media in Nigeria. Since we are today living in the information age when the individuals, organizations and nations depend solely on the degree or amount of information at their disposal and how adequately they are managing it, the need, however, arises to also examines and analyzed literatures on digitization and the extent to which it has impacted on the operations of broa...

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Ahmed Kailani Premium 63 PAGES (13837 WORDS) Mass Communication Project 2 Views
MASS MEDIA, POLITICAL COMMUNICATION AND ELECTORATE VOTING PATTERN IN THE 2015 GOVERNORSHIP ELECTION IN EBONYI STATE

AbstractThe research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in the parlance suggests a descriptive research methodology from library materials. 376 questionnaires were drawn and distributed to eligible electorate...

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Anonymous User Premium 131 PAGES (27219 WORDS) Mass Communication Project 11 Views
PUBLIC RELATION AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF THE NIGERIAN POLICE ENUGU)

ABSTRACTThis study is necessitated by incessant complaints about the police, their shortcomings in combating crime, protection of life and property of the people.  It is policing, extortion of the public by the police, brutality in the force, poor educational background and courtesy among members of the Nigeria police.  Civilians quest to know how the Police Public Relations Department (PPRD) handle these internal and external problem through their cordial relationship with the pres...

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Anonymous User Premium 75 PAGES (0 WORDS) Mass Communication Project 3,163 Views
IMPACT OF E MOVIE ON THE LIFE OF STUDENTS OF TERTIARY INSTITUTION IN NIGERIA [A CASE STUDY OF I.M.T]

ABSTRACT There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution.The first  chapter deals with the general introduction.  This gives us the  highlight of the problem, aim and objective likewise it’s importance.Chapter two dealt with the past work done in this area and the system used in the working of the project.In chapter three the ...

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Anonymous User Premium 43 PAGES (0 WORDS) Mass Communication Project 2,092 Views
PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL)

PROPOSALA public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external public.  Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage  good will higher profit growth peaceful and stable environmentThe  researcher’s interest in this topic emanated from the above pr...

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Anonymous User Premium 72 PAGES (0 WORDS) Mass Communication Project 3,246 Views
A Comparative Assessment Of Public Relations Functions In The Nigerian Banking System And Government Parastatals. (A Case Study Of Anamco Nigeria Ltd Emene Enugu And All State Trust Bank Plc

ABSTRACTIn this project, the researcher undertook a comparative assessment of public relations functions in the Nigerian banking system and government parastatals. Towards this end, the researcher randomly selected 92 staff of ANAMMCO LTD.and ALL STATE TRUST BANK PLC.to forms the study sample. These 92 members of the study sample were given 92 copies of the structured questionnaires to complete. Their responses are analysed using percentages. The result of the analysis led to the following fi...

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Anonymous User Premium 67 PAGES (0 WORDS) Mass Communication Project 1,968 Views
THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE

ABSTRACTThis project is on “the press in Nigerian politics: with analysis of issues and patterns of news coverage.The aim of the study is to find out whether or not the Nigerian press is selective in its report of similar political issues that affect the progress and functioning of the nation or not.To carry out this research, the research, the researcher adopted the survey research method.  A total of 200 samples were used to represent the sex (male and female) of Enugu Metropolis...

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Anonymous User Premium 69 PAGES (0 WORDS) Mass Communication Project 2,289 Views
THE IMPACT OF MANAGEMENT COMMUNICATION FOR EFFECTIVE ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ANAMMCO ANAMBRA MOTOR MANUFACTURING COMPANY LTD)

ABSTRACTThe focus of this study is “the impact of management communication for effective organizational performance” with particular reference to ANAMMCO, Enugu.The core concern of the study was to find out the communication techniques  and system that will help in determining the effectiveness of  such techniques and system for effective organizational performance.To achieve this aims, the researcher used questionnaires method to obtained data from all the six (6) depar...

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Anonymous User Premium 88 PAGES (0 WORDS) Mass Communication Project 2,953 Views
THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

ABSTRACTThe aim of  this study  is to ascertain the role  of Mass media in the campaign  against HIV/AIDS  in Nigeria. Factors such as media campaigns, AIDS  campaign  messages, sexual   behaviour and the extent in which  the campaigns  structures  the masses were  posed to establish their relative influence on the entire masses toward HIV/AIDS.An empirical  survey diligently  conducted  from 82 Division  Barracks...

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Anonymous User Premium 77 PAGES (0 WORDS) Mass Communication Project 5,713 Views

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