Research Papers/Topics in Mass Communication

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA

Abstract  The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential el...

CONSTRAINTS ON JOURNALISTIC PRACTICE IN GOVERNMENT-OWNED MEDIAORGANISATIONS IN SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA

ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of the press. This study surveys the constraints on journalistic practice in government- owned media in the south-south  geo-political zone o...

Communication as a tool for enhancing Organizational Performance

Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on the study and draw a conclusion from the findings in the last chapter.

The Sourced Credibility of Internet Based News Stories

SOURCED CREDIBILITY OF INTERNET BASED NEWS STORIES ORANGE FM, AKUREABSTRACTThis study investigates the Sourced Credibility of Internet Based News Stories on Orange FM, Akure. These sources include mainstream (vanguardnewspaper.com, BBC.com, Punchnewspaper.com, NAN.com etc), independent (thedrudgereport.com, axisoflogic.com), and index-type (news.google.com, yahoo.news.com) websites. 210 news bulletins were studied. Content Analysis and Survey Research Methods were utilized in order to know ho...

The role of the media in the management of environmental health issues in makurdi, Benue state

AbstractThis study the role of the media in the management of environmental health issues in makurdi Benue state, was designed to assess the role of the media in management of environmental health issues in Benue state. Relevant literature were reviewed on Solid Waste, Public Health, Attitude Change and Media. The survey research design was adopted with questionnaire used as data collection instrument. Result from the finding shows that the media has increase knowledge and change perception o...

ROLE OF ELECTRONIC MEDIA IN INFORMING WOMEN ON VOCATIONAL SKILLS ACQUISITION; A CASE STUDY OF GWALE LOCAL GOVERNMENT AREA OF KANO STATE

ABSTRACTThe study seeks to examine the role of electronic media in informing women on vocational skills acquisition; a case study of Gwale Local Government Area of Kano State. The study is set to achieve the three objectives of which include; to find out the level of awareness of vocational skills acquisition programs among media exposed women, to find out how media exposed women utilize vocational skills information and to identify any challenges media exposed women face in the utilization o...

Reexamining the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to ...

Reassessing the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.

ADOPTIONOF DIGITAL DISTRIBUTION CHANNEL AMONG NIGERIAN NEWSPAPERS

ABSTRACTThis study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution channels available online and offline. Most of newspaper websites examined adopted social media distribution channel with Facebook as the most extensivel...

Print Media Reportage of the Alavanyo Nkonya conflict: a content analysis of Daily Graphic and Ghanaian Times Newspapers.

Print media is one of the medium through which information is disseminated to audiences. The study looked at Daily Graphic and Ghanaian Times reportange of the Alavanyo-Nkonya conflict. Sixty editions of the two selected newspapers;Daily Graphic and Ghanaian Times Newspapers were used within a period of four years.The study employed content analysis within the quantitative approach. Content analysis was used to analyze stories contained in the sample newspapers. In applying content analysis, ...

COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION AND LOYALTY OF MTN & GLO SUBSCRIBERS BASED IN AKURE

ABSTRACTThe concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimi...

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUFUS GIWA POLYTECHNIC STUDENTS

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUGIPO STUDENTSABSTRACTThe issue of newspaper readership is a major issue that newspaper publishers are daily concerned with because the end point of all effort put into the production of dailies is that the target audience should purchase and read it, the former being of much more interest to the publishers. Over the years there has been several academic debates as to the ...

Demographic survey of audience of tambaya mabudin Ilimi in Dala local Government Kano State.

The work of this research is divided into five (5) chapters.  First chapter dealt with the introduction of the course, statement of the problem, aims and objectives.  Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided.Chapter Two (2) of the work reviewed the literature on Mass Communication, Mass Media and broadcast media from various work of different scholars on the term Mass Communication. Theoretical frame work (social categ...

Newspaper framing of Fulani herdsmen-famers crisis in Nigeria

It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless,  this research work investigates how the four purposively selected Nigerian dailies (The Guardian, The Sun, The Nation and Vanguard) framed the Fulani herdsmen-famers crisis in Nigeria, with a...


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