Research Papers/Topics in Mass Communication

Social Media As A Tool For Propagating Fake News

ABSTRACTSocial media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political propaganda. Fake news is highly problematic. Fake news, which are often prompted by one or more high-profile incident(s) involving extreme forms, tend to o...

The Role of Radio in Preventing Teenage Pregnancy in Sddressing Problems of Teenage Pregnancies

ABSTRACT This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gather adequate information. Data collected were analyzed using descriptive and simple percentage. ...

Radio Broadcast Programmes And Rural Development in Nigeria; A Study of Residents in Agwu Local Government Area, Enugu State

ABSTRACTThis project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gathered adequate information. Data collected were analyzed using desc...

The challenges of Journalism practice in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television

ABSTRACT This study assessed the challenges of Jounalism practics in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television. The researchers evaluated the challenges of journalism practice in Nigeria, using NTA, Ijebu-Ode, Radio Lagos and LTV Ikeja, Lagos, Nigeria as the case study based on some variables such as the internal factors, external factors, managerial incompetence, and ethical challenges and non-professionalism on journalism practice....

Nigerian Journalists' Adoption Of Freedom Of Information (FoI) Act And Their Media's Performance

                ABSTRACT      The importance of information to man cannot be under - estimated. It serves as the oxygen that breathes life into governance. But laws are hardly fascinating to man; it makes least leisure reading. Nigerian public office- holders have been taken advantage of ambiguous nature of law to deprive journalists and by implication, the citizenry of their rights to know what operates in our adminstrative rooms. Then c...

A Practical Guide to Investigative Journalism

Investigative journalism is one pain tasking area in the field of journalism as a whole. Many journalist do shy away from it not just because of the pains associated with getting the most concealed but most importantly the threats and risks that surrounds it. This lesson note clearly explain in a more practical way on how to carry out an investigative research successfully, and also serve as a guide to every students of mass communication. Data gathered during the course of this research was ...

ASSESSMENT OF POLIO ERADICATION CAMPAIGN STRATEGIES

Abstract This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience non probability sample techniques to actualize the research, with objectives which includes; To determine the Communication strategies used i...

YOUTH PERCEPTION OF NIGERIAN HIP-HOP MUSIC “A STUDY OF SOCIAL MEDIA NARRATIVES OF OLAMIDE’S SCIENCE STUDENT SONG"

ABSTRACTMusic is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the social media narratives of Olamide’s science student song". Four research objectives and questions guided this study: To examine the extent to whic...

THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS

This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy.  its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketin...

The Effect of Television Advertising on Chi-exotic Product Patronage: A Study of Samaru Community, Zaria.

ABSTRACTThis research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exot...

An analysis of the guardian and the vanguard newspaper representation of sickle cell disease in Nigeria. (January to December, 2015)

The study was carried out to know the coverage given to sickle cell disease as well as their pattern of coverage. Content analysis was used to analyse two the guardian and vanguard newspapers from the period of year 2015 and 2016. 

Meaning And Application of Professionalism In Nigerias Media Practice-Issues and Challenges.

Nigerian Journalism today, is in deep crisis of credibility. As a result of individual, organizational, environmental and societal challenges, most of the cherished norms and values of the profession have been abused, violated and debased. A return to the traditional values of truthfulness, neutrality and impartiality may return the lost glory… According to Adaja, (2012) citing Zandberg and Neiger (2005) citing a survey done among Israeli Journalists in 2003 by Tsfaty and Libi...

Lasswellian Model and Process of Mass Communication in Nigeria

Lasswellian model of mass communication has been able to show in clear term that monopoly of mass communication process serves the dominant force of every society. Since it suggest a one line of communication which was debunk by two and multi-stage theory of communication, lasswellian model has shown in an unmistakable manner the chequered history of Nigeria media development in terms of its adjustment to different vagaries of the environment in the face of the explosion in comm...

The Role of Public Relations in the Maintenance of Industrial Harmony

The project focuses on the importance of public relations in engendering corporate peace and harmony. Industrial harmony presupposes a situation where the employees and management co-operate willingly for corporate objectives. In the review of various literatures, it is explained that crisis in industrial relations environment will no doubt has a multiplier effects on the economy and other negative consequences.  There will be a loss in national output, fall in Gross Domestic p...

The Role of Mass Media against Illicit Drug Trafficking

ABSTRACTTrafficking and use of illicit drugs (banned substances) have become prevalent, menacing and deadly plague unleashing social and health hazards on the human race, yet with increased economic patronage. The problem is more prevalent in the developing nations, while Nigeria is one of the most affected African countries. The United Nations Office on Drugs and Crime (UNODC) has acknowledged this fact. Despite efforts by the Nigerian government through her Anti-drug abuse agencies, t...

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