Research Papers/Topics in Mass Communication

A Practical Guide to Investigative Journalism

Investigative journalism is one pain tasking area in the field of journalism as a whole. Many journalist do shy away from it not just because of the pains associated with getting the most concealed but most importantly the threats and risks that surrounds it. This lesson note clearly explain in a more practical way on how to carry out an investigative research successfully, and also serve as a guide to every students of mass communication. Data gathered during the course of this research was ...

ASSESSMENT OF POLIO ERADICATION CAMPAIGN STRATEGIES

Abstract This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience non probability sample techniques to actualize the research, with objectives which includes; To determine the Communication strategies used i...

YOUTH PERCEPTION OF NIGERIAN HIP-HOP MUSIC “A STUDY OF SOCIAL MEDIA NARRATIVES OF OLAMIDE’S SCIENCE STUDENT SONG"

ABSTRACTMusic is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the social media narratives of Olamide’s science student song". Four research objectives and questions guided this study: To examine the extent to whic...

THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS

This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy.  its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketin...

The Effect of Television Advertising on Chi-exotic Product Patronage: A Study of Samaru Community, Zaria.

ABSTRACTThis research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exot...

An analysis of the guardian and the vanguard newspaper representation of sickle cell disease in Nigeria. (January to December, 2015)

The study was carried out to know the coverage given to sickle cell disease as well as their pattern of coverage. Content analysis was used to analyse two the guardian and vanguard newspapers from the period of year 2015 and 2016. 

Meaning And Application of Professionalism In Nigerias Media Practice-Issues and Challenges.

Nigerian Journalism today, is in deep crisis of credibility. As a result of individual, organizational, environmental and societal challenges, most of the cherished norms and values of the profession have been abused, violated and debased. A return to the traditional values of truthfulness, neutrality and impartiality may return the lost glory… According to Adaja, (2012) citing Zandberg and Neiger (2005) citing a survey done among Israeli Journalists in 2003 by Tsfaty and Libi...

Lasswellian Model and Process of Mass Communication in Nigeria

Lasswellian model of mass communication has been able to show in clear term that monopoly of mass communication process serves the dominant force of every society. Since it suggest a one line of communication which was debunk by two and multi-stage theory of communication, lasswellian model has shown in an unmistakable manner the chequered history of Nigeria media development in terms of its adjustment to different vagaries of the environment in the face of the explosion in comm...

The Role of Public Relations in the Maintenance of Industrial Harmony

The project focuses on the importance of public relations in engendering corporate peace and harmony. Industrial harmony presupposes a situation where the employees and management co-operate willingly for corporate objectives. In the review of various literatures, it is explained that crisis in industrial relations environment will no doubt has a multiplier effects on the economy and other negative consequences.  There will be a loss in national output, fall in Gross Domestic p...

The Role of Mass Media against Illicit Drug Trafficking

ABSTRACTTrafficking and use of illicit drugs (banned substances) have become prevalent, menacing and deadly plague unleashing social and health hazards on the human race, yet with increased economic patronage. The problem is more prevalent in the developing nations, while Nigeria is one of the most affected African countries. The United Nations Office on Drugs and Crime (UNODC) has acknowledged this fact. Despite efforts by the Nigerian government through her Anti-drug abuse agencies, t...

The Role of Television in the Campaign against Drug Abuse

    ABSTRACTDrug abuse continues to be the major risk behaviour among youth and adolescents, with physical and mental health complications. Despite the known risks associated with the drugs, adolescents continue using these drugs.This paper reveals the prevalence of drug abuse among adolescent’s in Nigeria, problems associated with drugs abuse, reasons why adolescents are vulnerable to drugs abuse and the role of Television in the campaign of curbing the menace of drug abuse. Des...

Awareness and Access to Educational Broadcasting Programmes among Secondary school students in Egbeda Community, Lagos

ABSTRACTEducational broadcasting policy has been successfully used for diffusing education among audience in so many countries across the world. It is a policy that has been adjudged effective in bridging the gap between the classroom and home, and an effective alternative for the deprived and unreached. Just like many other nations, Nigeria in the past had an effective educational broadcasting policy that facilitated the production and transmission of educational programmes to schools and ho...

CONTENT ANALYSIS OF NIGERIAN NEWSPAPERS REPORTING OF BOKO HARAM CRISIS

 ABSTRACT In the last few years, Nigeria has experienced an alarming rise in the manifestation of violent conflicts, and the mass media have been described to be a double edged sword in these crises situations; often either being an instrument of resolving or escalating the crises. Hence, the need to study the effect(s) mass media reports has on violent crises, in this case, the Boko Haram crisis in Nigeria and neighboring countries. This research work, attempted to examine the role play...

EFFECT OF SOCIAL MEDIA ON STUDENTS’ PERFORMANCE: A CASE STUDY OF NASARAWA STATE POLYTECHNIC, LAFIA

ABSTRACTThe aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the res...

PRACTITIONERS OPINION ON THE ISSUES OF JOURNALISM IN NIGERIA

ABSTRACTThe practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of physical and emotional abuseThe theoretical framework that will be used for this study is the psychometric paradigm which assumes that ch...

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