Chisom Okpoko

The Effect of Television Advertising on Chi-exotic Product Patronage: A Study of Samaru Community, Zaria.

ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exo...