Notwithstanding the unstable nature of Nigeria economy small business owners created approximately 32 million jobs and contribute almost 45% to the nations GDP. However, startup small businesses fail at rate over 80% the first five years. Guide by theory of constraints, the purpose of this qualitative multiple-case study was to explore survival strategies required by some small business owners to sustain business in Nigeria beyond 5 years. Data collection was through semi-structured interview...
Customer attrition has severe effects on profitability and organizations incur high costs acquiring new customers while existing ones generates more profits. However, when an organization reduces customer quitting by 5%, it raises profits by 2-8% (Khan & Rizwan, 2014). Previous studies gave much attention to factors of customer loyalty such as product quality and customer satisfaction but none have qualitatively explored the factors relative to automobile dealerships businesses in New York Ci...
This book is a work of true life story. The characters, incidents, and dialogue are drawn from the real life story phenomenon. The names are assumed for protection of the actual characters involved. Any resemblance to actual names or persons, living or dead, is entirely coincidental.
Abstract Jobs are generated by initiating and growing small businesses within underdeveloped economies. Unemployment among youths is a critical problem confronting Nigeria (Nwogwugwu & Irechukwu, 2015). Unemployment leads to less growth and a drop-in consumer spending. Increased unemployment generates lowered business output. Unemployment results in welfare loss from lowered output, income, and wellbeing which hinder social progress of nations. Nevertheless, unemployed youths with small busin...
