INFLUENCE OF EMPLOYEES’ ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) AND PERSONALITY TRAITS ON CUSTOMER RETENTION OF GCB BANK LIMITED- GHANA
This study is a quantitative survey research which sought to investigate the Influence of Employee Organisational Citizenship Behaviour and Personality Trait on the Customer Retention of GCB Bank in Madina. The objective of the study was to examine the relationship between Employee Personality Trait and Customer Retention. Another objective was to examine the relationship between Employee Organisational Citizenship Behaviour and Customer Retention. Data was gathered from sampled customers in ...