Research Papers/Topics in Marketing

An Investigation into the Key Influences of Consumer Buying Behaviour Towards Luxury Fashion Brands in Bulawayo

ABSTRACT Empirical studies and extant literature on factors that influence consumers into preferring expensive material goods have proliferated over the years, however no known published studies on this area have focused on luxury fashion brands. Findings from available studies emanate from the purview of expensive items such as vehicles, real estate property, and other high-end commodities. This study therefore adopts a comparative approach to examining how the influential variables observed...

An Impact Assessment of the Effect of Physical Evidence on Customers Perception of Service Quality

ABSTRACT There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bot- tom lines significantl...

An Impact Assessment of the Effect of Physical Evidence on Customer Perception of Service Quality

Abstract There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bottom lines significantly ...

Market Research and Sales Performance of Selected Smes in Makindye Division, Kampala

ABSTRACT  This study investigated the influence of research and sales performance among selected SM Es in Makindye Division, Kampala. The study was guided by the following research objectives: i) to establish market research practices among selected SMEs in Makindye Division. Kampala; to establish the level of sales performance among selected SMEs in Makindye Division, Kampala; and iii) to determine the relationship between market research and sales performance among selected SMEs in Makindy...

The Growth of Marketing Education in Nigeria

ABSTRACT This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle with consequent loss of professionalism in marketing practice and in marketing education. This study also grappled with the problem of lack of stude...

Sales Training on Sales Performance in The Hospitality Industry A Case Study Serena Hotel Nairobi

ABSTRACT The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program and to establish the importance for sales training program in the hospitality industry. The study findings were that characteristics of a good sales t...

Customer Satisfaction And Competitive Advantage In Flamingo Tiles Kenya

ABSTRACT The study was carried to investigate the effects of customer satisfaction on achieving a competitive advantage in Flamingo Tiles Kenya . it was guided by a number of objectives, that is to examine the Flamingo Tiles Kenya effects of repeat buying by customers on creating competitive advantage by , To establish the roles of word-ofmouth advertising by customers on achieving competitive advantage by , to evalua Flamingo Tiles Kenya the significance of one-stop shopping area in helpin...

THE APPLICATION OF COST PROFIT VOLUME ANALYSIS IN TAKING BUSINESS DECISION. (A CASE STUDY OF NIGERIA BREWERIES PLC IBADAN)

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION1.1 BACKGROUND  TO THE STUDY1.2 STATEMENT OF PROBLEM OF THE STUDY1.3 AIM AND OBJECTIVES OF THE STUDY1.4 SIGNIFICANCE OF THE STUDY1.5 SCOPE OF THE STUDY1.6 LIMITATION, CONSTRAINT  OF THE STUDYCHAPTER TWO: LITERATURE REVIEW2.1 THE MEANING OF COST VOLUME PROFIT ANALYSIS2.2 THE EFFECT OF COST VOLUME PROFIT  ANALYSIS2.3 THE EQUATION INVOLVE IN USING COST VOLUME 2.4 LIMITATION OF COST VOLUME PROFIT ANALYSIS2.5 THE PROFIT  AND VOLUME...

THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA).

TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...

SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN).

ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...

Cultural Values and Consumer Behaviour The Case Study of Brarudi S.A in Burundi

ABSTRACT The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S.A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer behaviour. The methodology used were research design, survey population and sampling Research design referred to collect enough information from resp...

Value Proposition in Marketing of Banking Services and Its Effects on Local Bank Performance in Kenya; A Case Study of the Cooperative Bank University Nairobi, Kenya.

TABLE OF CONTENTSDECLARATION .................................................................................................................. iAPPROVAL ........................................................................................................................ iiDEDICATION .................................................................................................................... iiiTABLE OF CONTENTS ..........................................................................

Application of Electronic Commerce Towards Improving Customer Care, A Case of Morogoro Urban Water Sewerage Authority (Morow Asa) Morogoro Region Tanzania.

TABLE OF CONTENTSITEMDeclaration ................................................................................................................................................................ iApproval. .................................................................................................................................................................. iiTable of contents ................................................................................................................

The Promotional Activities and Consumer Behavior in Uganda Clays Limited at Kajjansi Entebbe Road

TABLE OF CONTENTSDECLARATION ........................................................................................................................... .iAPPROVAL .................................................................................................................................. iiDEDICATION ............................................................................................................................. iiiACKNOWLEDGEMENT ...............................................


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