Digital Marketing and Perceived Radio Sales Revenue in Kampala City Authority, Uganda
DIGITAL MARKETING AND PERCEIVED RADIO SALES REVENUE IN KAMPALA CAPITAL CITY AUTHORITY, UGANDA Abstract Radio sales revenue has remained a concern for many commercial radios stations. This study attributed sales revenues of radio stations in Kampala Capital City Authority to digital marketing. The specific objectives of the study were; to determine the level of sales revenues of radio stations, examine the effect of social media on sales revenue of radio stations, to ascertain the effect of...