ADOPTIONOF DIGITAL DISTRIBUTION CHANNEL AMONG NIGERIAN NEWSPAPERS
ABSTRACT This study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution channels available online and offline. Most of newspaper websites examined adopted social media distribution channel with Facebook as the most extensive...