THE USAGE AND ADOPTION OF NEW MEDIA TECHNOLOGIES IN BROADCAST STATIONS: A STUDY OF RADIO BENUE AND NIGERIA TELEVISION AUTHORITY (NTA) MAKURDI
ABSTRACT This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that although new media is very significant to programming in Broadcast stations, it usage level in both NTA and Radio Benue is very low. The study howe...