THE IMPACT OF MARKET SEGMENTATION ON ORGANISATIONAL PROFITABILITY
ABSTRACT The objective of the study was to establish the effect of market segmentation on the corporate profitability of telecommunication companies. The researcher had intended to establish the effect of market segmentation on the corporate profitability of telecommunication companies. The questionnaire was used as the survey method of collecting primary data for the study. Data was collected from primary sources and multiple regression was used for data analysis. The regression result of th...